UPM Raflatac responds to customer feedback with new website

Substrate supplier UPM Raflatac has redesigned and relaunched its online presence in response to customer feedback for enhanced product information.

The website, at www.upmraflatac.com, is multi-device compatible and calibrates itself according to whether it is being accessed via desktop computer

The website, at www.upmraflatac.com, is multi-device compatible and calibrates itself according to whether it is being accessed via desktop computer, laptop or mobile, and features a new look, richer content and enhanced access to product information, the company said.

In terms of content, the new website offers extensive and upgraded product information for UPM Raflatac self-adhesive label materials. Visitors also have access to regionally specific product ranges and downloadable technical product information PDFs.

In addition to English, the UPM Raflatac website is available in Chinese, French, German, Italian, Polish, Russian and Spanish.

‘We have listened to the voice of our customers and developed the UPM Raflatac website to meet their needs,’ said Sari Raunio, DigiCenter manager at UPM Raflatac. ‘All the information about our products and services has been made available with an emphasis on maximum accessibility. Our aim is to exceed customers’ and stakeholders’ expectations.’