UPM RFID and SimpleNFC deliver NFC tags online

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UPM RFID and SimpleNFC have partnered to launch a website offering near field communication (NFC) tools suited for a variety of markets and applications. SimpleNFC.com features NFC tags from UPM RFID, an NFC Starter Kit and many other tools to enable NFC applications.  

SimpleNFC is a software development company located in Vancouver, Canada, and a division of CustomerIn Systems. The company is supplying UPM’s BullsEye, RaceTrack, Block and MiniBlock NFC RFID tags with Mifare Ultralight, Ultralight-C or Classic ICs. UPM RFID’s NFC tags are now also available in the Android Market Place via the TapThatTag app. 

‘SimpleNFC.com was created as a one-stop shop for NFC developers. Developers will find NFC tags and everything they need to quickly write apps with NFC technology. Using our platform, developers will save many hours of research, testing and coding – and consequently deliver NFC apps a lot earlier,’ explained Fred Rego, president, CustomerIn. 

In addition to building location-aware apps with NFC capabilities, site users can order NFC tags with customized artwork for their applications and speed quickly through NFC development with the NFC Starter Kit. SimpleNFC tags make it possible to create applications for smart posters, micro-location, audio and visual tours, product information, social networking and real-world games, for example. The ultimate goal of SimpleNFC.com is to provide a development platform for every operating system and NFC handset in the market. 

‘With their SimpleNFC platform, CustomerIn is acting on a vision of new NFC applications which are taking advantage of the resurgence of millions of NFC consumer devices, the majority of them smartphones. Location-aware mobile solutions offer interesting possibilities for consumers and business owners, but until now, there haven’t been formalized offerings available. CustomerIn is changing that,’ said Jan Svoboda, sales and marketing director, Americas, UPM RFID.

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