US active and intelligent packaging summit to launch in June

The Active & Intelligent Packaging Industry Association (AIPIA) has confirmed the details of its new summit event for the US market.

AIPIA executive director Eef de Ferrante

Active & Intelligent Packaging Summit Americas will take place June 4-5, 2018 in Jersey City, New Jersey.

AIPIA identifies active and intelligent packaging as ‘the most disruptive development to how both suppliers and consumers view and use packaging in decades’. Characteristics of packaging to protect, preserve and promote are now supplemented by traceability, authentication, information delivery, value addition, security and waste reduction.

‘These are shorthand for a remarkable set of technologies which can and will bring packaging to a whole new level across the entire value chain, and change the perception that the pack is just a wrapper or container and turn it into a security feature and powerful marketing tool,’ AIPIA stated in announcing the summit.

AIPIA added: ‘The US is the biggest single market for consumer packaged goods and is at the forefront of a consumer-led revolution in the way people sell and the way people buy. Most Millennials use their smartphones to access information and the packaged goods sector is not immune from this trend. Packaging can offer routes to consumer engagement which could help brand owners and retailers to actually reduce their marketing spend.’

Active & Intelligent Packaging Summit Americas was announced at the recent AIPIA World Congress in Amsterdam.

Read L&L issue 1, 2018 for more from the 2017 AIPIA World Congress