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  • 27 Apr 2015

Vetaphone strengthens Asia-Pacific network

Angelo Santos, pictured with ASA Color CEO Gene Arbatin, will head up the sales team for Vetaphone in The Philippines

Vetaphone has taken steps to boost its support for customers in the Asia-Pacific region after entering into cooperative agreements with experienced partners in Australia and The Philippines.

Maxteq is Vetaphone’s new partner in Australia, and brings 20 years of experience in the film market. In The Philippines, ASA Color will handle Vetaphone’s corona and plasma treatment technology, and its chief executive officer (CEO) Gene Arbatin said: ‘Our team, headed by Angelo Santos, is more than ready to take on the challenge of growing business in the area, and we are delighted to be working with a market leader.’

Maxteq CEO Andrew Maxwell said: ‘We are excited to add Vetaphone corona and plasma treatment technology to our comprehensive portfolio of products for the industry.’

According to Finn Hinze, Vetaphone’s area sales manager for the Asia-Pacific region and the Middle East, the appointment of Maxteq was prompted by the decision of Sydney-based Powered Innovations to concentrate on its service and support business. 

‘We have been looking for an experienced and dynamic partner that can serve the narrow and wide web sectors, and help grow our business in extrusion as well as print, lamination and coating. The reaction of Andrew Maxwell, when exposed to our new exciting plasma technology, told me I’d found the right partner.’

Of ASA Color, Hinze said: ‘Since beginning with Vetaphone in January 2015, ASA Color has already brought in new business.’

‘There is great potential for growth in the market here,’ Arbatin added, ‘and we are pleased to lend our own reputation to promoting and selling Vetaphone’s high quality technology.’

Jan Eisby, Vetaphone CSO, concluded: ‘Our sales team is well briefed in the advantages offered by the technology, and we are now training our agents so they can help to spread the news in their own markets. Asia-Pacific has great potential for corona and plasma, and both Maxteq and ASA Color will help us identify and make contact with the right people.’

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