X-Rite and Flexolahti form strategic partnership

Flexolahti is a packaging production services company based in Finland, and will provide commercial printers and packaging converters with the training, tools and technology printers needed to become a Pantone Certified Printer.

The partnership between X-Rite and Flexolahti gives printers and packaging converters in the Nordic region a way to meet the challenge of accurate and consistent color reproduction, and to better service their brand owner clients. The partnership brings together the expertise of Flexolahti and the standards, software, hardware and process controls developed by X-Rite Pantone. This will enable more printers to become a Pantone Certified Printer and achieve consistent brand colors through a standardized color managed workflow.

The Pantone Certified Printer program is a rigorous certification process that examines every aspect of the printer’s operations, from design and pre-press to the ink kitchen and pressroom. This is the only certification program that takes ink recipes and ink formulation into consideration, ensuring that each step of the production process is accurate and standardized from start to finish.

‘We developed the Pantone Certified Printer program to give the packaging industry better results and consistent colors from design all the way through to production,’ said Sandor Tatrai, sales manager for Nordic countries at X-Rite Pantone. ‘Our collaboration with a market innovator like Flexolahti helps us to extend the value of that program into the growing Nordic region. We look forward to seeing the positive impact this partnership will have for printers and the brands they serve.’

Flexolahti CEO Kai Tornikoski added: ‘Training and support are the first – and critical – steps required to help converters move into the standardized, digital world of color management. With X-Rite, we have the best possible partner who can support us in that effort. X-Rite provides us the tools and unique methodology for helping converters, and the whole value chain, achieve accurate color results. Together, we can really improve the way color is managed in the packaging industry.’