Xeikon establishes direct presence in India

Xeikon is establishing a direct presence in India as it continues a strategic review of how it works with customers on a regional level.

Bent Serritslev, Asia-Pacific region managing director for Xeikon Asia Pacific

From March, Xeikon will build on the strong market presence through its parent company Flint Group to support and service the label, folding carton and commercial printing segments of the Indian market.

This move follows Xeikon’s decision to create a direct-to-market approach in Australia and New Zealand, as reported here.

Bent Serritslev, Xeikon managing director for the Asia-Pacific region, said: ‘Previously, we selectively addressed the market through sales partners but customers in India are increasingly looking for unique and special applications to differentiate their business – building on experience of the manufacturer rather than sales partners.

‘At the same time, the Indian market is investing in high quality and high performance digital printing systems driven by growth in shorter run production, brand security and variable content demanding direct relationship with the manufacturer. The change in India involves strengthening of both the sales and customer service team to professionally address customer requirements.’

Xeikon said a big attraction for customers in the region is its portfolio of technology for labels that includes FDA compliant toner for direct dry food contact without barrier coating, very high light fastness, special brand security features, full rotary printing and all charges based on actual consumption rather than click charges.

‘Xeikon would like to thank Flexo Image Graphics and AVS Graphic Solutions (OPC) for their supportive service to date and for ensuring a smooth transition for our customers,’ added Serritslev.