Xeikon to host North American Café event

Xeikon Café North America activities will take place at two venues: the Westin Chicago Northwest hotel and Xeikon’s newly-renovated demonstration facility nearby. It begins with a luncheon on Tuesday, October 17 and concludes on Wednesday, October 18.

The general session will feature a noted economist who will talk about trends in the market, and how printers and converters can adapt their businesses to capitalize on the emerging business opportunities.  A well-known industry figure will moderate a panel of brand owners, designers and corporate marketing executives, all of whom have specific needs that directly influence their selection of printers and converters.

On day two, Xeikon Café North America will divide into two tracks: one to focus on commercial and in-plant printers; and the other to address label and packaging converters. Each track will include sessions by industry experts and Xeikon customers, as well as a visit to the nearby demonstration center.

David Wilkins, vice president of marketing and sales at Xeikon America, said: ‘Owners of successful printing and converting shops know how critical it is to keep up with developments in the industry, but they don’t want to spend too much time away from their businesses. So we are carefully formulating an agenda that provides the greatest possible amount of value in the shortest amount of time.’

A table-top exhibition area will present offerings from Xeikon partners who co-sponsor the event.