Yenom consolidates roll label operations in Australia into BJ Ball

Yenom has entered into a strategic alliance that will see its roll label business in Australia and New Zealand consolidated into BJ Ball.

BJ Ball CEO Craign Brown (left) and Yenom CEO Alvin Charm (right)

Yenom has been involved in the markets in Australia and New Zealand for 15 years but said ‘the time is right’ to partner with BJ Ball. Under this alliance Yenom Sydney and Melbourne will cease trading on May 31 and BJ Ball will begin sales, invoicing and distribution on June 1. Yenom Auckland will cease trading on May 13 with BJ Ball New Zealand commencing on May 16. Key staff from Yenom will transfer to BJ Ball to add expertise and assist in meeting the market's needs.

Yenom said the move strengthens the service offering nationally to all of its customers while maintaining operational excellence. Its customers will be able access a wide range of new and innovative products and the latest in technology including the i_CONSIGNMENT product level management system and an online ordering portal. The move will also benefit existing BJ Ball customers who previously did not have access to Yenom’s range of pressure-sensitive adhesive products.

Further, the alliance will allow Yenom Singapore to focus on continuing to manufacturing and developing pressure-sensitive adhesive products and combine this with BJ Ball’s extensive distribution network across Australia and New Zealand.

Yenom CEO Alvin Charm sated that, ‘BJ Ball is the right partner for us,’ and his counterpart at BJ Ball, Craig Brown, said: ‘Both BJ Ball and Yenom are fully committed to the market for the long term and we are delighted to partner with a company of the caliber of Yenom which brings a consistency of quality and economical manufacturing within the Asia-Pacific region.’

‘BJ Ball shares our philosophy on quality and service delivery and is committed to providing new and innovative solutions to the label printing industry,’ added Charm.

Jason Brown, national manager for self-adhesive products at BJ Ball, said: ‘We want to be the vendor of choice to our customers and a broad product offering is important to the label industry. Our alliance with Yenom allows us to offer our customers the widest and most comprehensive choice of high quality products.’

Yenom customer account details will automatically transfer to BJ Ball along with existing pricing and payment terms. Customers will also receive a letter detailing these changes, and a new contact and general information regarding BJ Ball.