At the upcoming Dscoop EMEA in Barcelona, Spain, on November 7-9, Ashland Performance Materials will introduce its new range of digital print receptive topcoats, as well as new overprint coatings designed for HP Indigo digital presses in its Purekote and PureRad coatings product lines.
‘With such a wide range of print and ink chemistry platforms available, it’s no easy task to create a range of print receptive topcoats that enables films such as polyester, vinyl or biaxially-orientated polyproylene to have the same performance as paper,’ said Kelly Williams, global industry manager, packaging adhesives and coatings, Ashland Performance Materials. ‘But our commitment to the packaging, label and wide web converting segments has resulted in exciting comprehensive new product lines Purekote and PureRad coatings to fill an important growth gap in the digital market.’
Because the digital printing platforms used all over the globe are different, each requires a slightly different coating profile.
‘Our technical experts at Ashland had the ambition to scrutinize the needs of every major digital ink jet platform and design a coatings product that is ideal for their needs –and they succeeded,’ added Williams. ‘Ashland’s water-based Purekote and PureRad topcoats are engineered to work with any inkjet printing platform. Purekote coatings provide the drying speeds, print quality, water-fastness and durability consumers need for inkjet printing on films or paper substrates.’
‘These systems use a very specific type of ink that requires a high performance varnish to ensure that the coating will bond well to the ink,’ explained Stuart May, director of sales, Ashland Performance Materials. ‘Ashland’s Purekote and PureRad coatings are engineered specifically for the growing demands of HP Indigo printed labels.’