Avery Dennison launches new products in Colombia

Avery Dennison introduced a series of new products to the Colombian market at a recent event held at the Intercontinental hotel in Medellin.

Some 60 customers from the local area were present at the event

The company unveiled its Prime Film and Global MDO ranges, Direct-Therm 200GP, Pharmaceutical range, and its portfolio of materials for the architecture and vehicle sectors.

Converters were able to learn about and test the various ranges, and witnessed a live demonstration of vehicle decoration with the company’s Supreme Wrapping film.

Some 60 customers from the local area were present at the launch (pictured, top).

Jorge Orejuela, general manager of Avery Dennison Colombia, Argentina and Chile, told said at the opening of the event: ‘Colombia and the Andean region has always been a strategically important area for Avery Dennison, and we are more committed than ever to our clients.

‘We are committed to offering the most complete and innovative product portfolio to the market, supported by the best service.’

The Prime Film and Global MDO ranges, designed for the personal care sector, contain films which offer improved flexibility and transparency. They are claimed to be more sustainable and result in a smaller total applied cost to the converter and end user. They offer repositionability in the first minutes after application and improved on-press register control.

Direct-Therm 200GP, aimed at the food sector, is a thermal paper optimized for short run applications. It is said to offer exceptional performance in dry and humid conditions, while providing the durability and precision required by scanners.

Avery Dennison also launched Fasson Light Weight Litho, a material designed to meet the demands of the pharmaceutical sector.

The company also presented its portfolio for architecture and vehicle decoration, highlighting its new ‘Conform Chrome’ and ‘Supreme Wrapping’ films alongside the recently launched texture ‘Carbon Fiber’.

‘It has been a pleasure for us to welcome more than 60 clients from the city of Medellin. We have had the opportunity to show once more that innovation is what differentiates us,’ concluded Jorge Uribe, sales manager at Avery Dennison Colombia.

Read more about Avery Dennison on labelsandlabeling.com