Sun Chemical introduces SmartColour

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Now brand owners can predict how their corporate spot colors will reproduce on a wide variety of substrates, from brown corrugated to clear film to white polypropylene, with the SmartColour portfolio of color management tools from Sun Chemical. On October 10 at the Packaging Development Forum in Amsterdam, Sun Chemical will conduct the first European demonstration of the SmartColour software system and announce limited sales release of the new solution.


SmartColour allows packaging developers to see real color end results anywhere in their workflow, by displaying real ink color on the chosen substrate and matching the desired color with the ink that will deliver the brand color on retailer shelves.


‘When packaging developers and printers miss the mark in attempting to match a brand’s spot color, the error may appear at the proofing stage – leading to multiple proofs and adjustments before the customer approves the job,’ said Patrice Aurenty, business leader, color management, Sun Chemical Europe. ‘Such mistakes are not only expensive, but they also lead to delays in product release and order fulfillment, mounting up losses in sales.’


The SmartColour system lets brand owners, designers, prepress companies and converters organize, standardize, digitize and integrate brand color management into their packaging and production workflow.  The system brings together a combination of consulting support, customized brand color standards, software and database systems, and online collaboration tools to create a user friendly approach to managing spot colors.


A key component of the system, SmartColour iVue, takes the guesswork out of matching the spot color with the substrate on the computer monitor to get the exact color brand owners require in the earliest design phase. Operating as an Adobe Photoshop plug-in, iVue relies upon the Sun Chemical color database of real ink colors, on common packaging substrates printed by relevant printing processes allowing users to consider multiple alternatives to deliver a specified brand color on one or more packaging materials.