NewPage to launch digital label paper at Dscoop

NewPage Corporation will launch its HP Indigo-certified OptiPrime Digital label paper at Dscoop5, an annual conference for Hewlett-Packard users.

OptiPrime Digital, designed for printing pressure sensitive labels, is pre-optimized allowing converters to skip traditional digital print surface pretreatments. OptiPrime Digital has undergone testing by HP and the Rochester Institute of Technology School of Print Media for HP Indigo ws4500 and ws6000 presses.

‘As demand and new applications grow for digitally printed pressure-sensitive labels, our customers are looking for ways to be more productive,’ said David Diekelman, executive director of sales and business development for specialty papers. ‘OptiPrime Digital allows converters to focus equipment time on higher return projects, and deliver the exceptional digital label results their customers expect.’

OptiPrime Digital label paper is said to feature a smooth semi-gloss finish, premium brightness, and high strength for die-cutting and matrix stripping during pressure sensitive label converting.

OptiPrime Digital is available as a NewPage tri-certified grade, indicating chain-of-custody certification by three third-party organizations including the Forest Stewardship Council (FSC), the Sustainable Forestry Initiative (SFI) and the Program for the Endorsement of Forest Certification (PEFC) schemes.

NewPage will be present at booth 311 at Dscoop5 on February 18-20, 2010, in Dallas, Texas.  

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