Primera launches LX900e color label printer

Primera Technology has launched its LX900e color label printer. The LX900e is the company’s fastest inkjet color label printer, producing labels at speeds of up to 4.5 inches per second – almost 17 times faster than Primer’a LX810e machine.

Separate ink cartridges for cyan, magenta, yellow and black keep operating costs low since only one color at a time needs to be replaced. The semi-permanent print head reportedly produces razor-sharp text, brilliant graphics and ‘the most photo-realistic printing ever offered on a dedicated short-run label printing device’, says the company.

Mark D. Strobel, Primera’s vice president of sales and marketing, said: ‘We listened carefully to our users. They told us that faster printing and separate ink tanks were the most important new features we could offer. At the same time, they weren’t willing to sacrifice the excellent print quality they were getting from their existing Primera color label printer. LX900e delivers on all of this and more.’

Typical applications include product labels for coffee, wine, water, bakery, confectionary, meat, cheese and other specialty and gourmet foods. LX900e is also suited to private labeling, test marketing, pre-press proofing, hazardous goods marking and retail labeling.

Printer drivers are included for Windows XP/Vista/7 and Mac OS X 10.5 (or higher) along with label design software for Windows. Most other popular graphic design programs for Windows and Mac can also be used to design and print labels.

Substrates include many different inkjet-qualified label and tag materials, including Primera’s TuffCoat Extreme white and clear polyester and white BOPP. Printed labels are said to be water, scratch, smudge and tear-resistant. Water-resistant paper labels are available in high-gloss, semi-gloss and matte finishes. Label size is as small as 19 mm (.75”) wide and 19 mm (.75”) long up to a maximum of 203.2 mm (8”) wide and 609.6 mm (24”) long. 

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