Sun Chemical and X-label team up for beverage rebrand

Beverage company Landkelterei Höhl has teamed up with ink supplier Sun Chemical and converter X-label to rebrand Pomp, a wine launched in 2002 that comprises a mixture of cider and sparkling Riesling. The redesigned label has contributed to a 23 percent growth in the product’s turnover. Pomp is described as ‘an alternative to Prosecco’ by Dr Johanna Höhl, managing director of the company and the drink’s inventor. 

Since the launch of Pomp Secco, the original beverage, Landkelterei Höhl has introduced two new versions to the market, Pomp Blanc and Pomp Rosé. Dr Johanna Höhl and designer Anna Seibel contacted Uwe Boerner, European sales manager, narrow web, at Sun Chemical, and Michael Brocher, project manager of X-label Group, to rebrand Pomp Secco.  

The name was changed to Pomp Classique and the logo redesigned. Sun Chemical provided its Solaris product range, while X-label produced three different versions of the new label. The final choice integrates four colors and two different varnishes. Apart from the three background colors (two different shades of orange and the violet in the Pomp logo), the label was printed using Sun Chemical’s SolarFlex Nova Metallic. The label was coated with a gloss varnish and the Pomp logo added afterwards using a relief varnish from Sun Chemical’s SolarScreen Whites range. 

X-Label managing director Jan Oberbeck was delighted with the outcome. ‘We are delighted to be working on this project as it has enabled us to showcase our technical expertise, whilst also allowing us to showcase the product’s new image. Our work on this project will certainly be helpful for us with future work.’ 

Click here for more stories about Sun Chemical on L&L.com.