Unilever’s sales in China ‘to grow 15 percent annually’
Unilever's annual
But Unilever sees growing competition from increasingly sophisticated local players as well as international rivals, according to the company’s
‘I'm not doing a good job if (sales) growth doesn't reach 15 or 16 percent,’ Jope told Reuters on the sidelines of a conference in
Unilever has invested more than $1 billion in China since 1986, and has benefited from rising wealth and increasing recognition of foreign brands in a country where retail sales has been growing about 16 percent annually in the past two decades.
Opportunities remain abundant in
For example, as more Chinese farmers move into cities, there are more surfaces and toilets that need cleaning, he said, while explosive growth in the number of Chinese female office workers is boosting demand for beauty products.
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