Viappiani develops double-face IML labels

Italy-based Viappiani has developed a double-face in-mold label for drinking cups. With this technology one design of the label is visible from the outside and another is visible from the inside of the cup, doubling the decoration surface and allowing two different advertising messages on the two sides. The development was shown at the Fakuma 2009 trade fair in Germany in October, where 130,000 plastic cups with the double-face design were distributed during the show.  

The labels are printed on a polystyrene substrate in order to generate a monocomponent labeled container which guarantees recyclability of both the production scrap and the used cup. The use of polystyrene also allows the crushing of the used cup into small pieces to reduce the dimensions of the waste to a minimum. 

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