EFI Connect to attract record crowd

A record sell-out crowd is to attend the EFI Connect 2014 users conference, which takes this week (January 21-24) at the Wynn Las Vegas.

A record sell-out crowd is to attend the EFI Connect 2014 users conference, which takes this week (January 21-24) at the Wynn Las Vegas

EFI Connect 2014 will be the largest in the event’s 15-year history, with approximately 1,500 pre-registered attendees. The larger number of registrations – one-third more than Connect 2013 – reflects increased customer interest in high-level business and technical training, EFI said.

The conference offers more than 150 educational sessions, including technical expert training for MIS/ERP workflow, web-to-print, eCommerce, digital front end print management and inkjet production printing using EFI's product portfolio. This year's conference also features a business development track developed and led by senior consultants from industry analyst firm InfoTrends.

In addition to the increased attendance, EFI has also recorded growth in partner activity, with 100 percent of Connect's available exhibit space selling out in the weeks leading up to the event. Participating partners and sponsors for EFI Connect 2014 include 3M, Canon, Esko, honle UV America, Kodak, Konica Minolta, Lintec, MBM, NAPL, People's Capital Leasing, Ricoh, Xerox, xpedx and Zund.

In addition to partner exhibits, new EFI products will be on display, including the EFI Digital StoreFront 7, which is making its debut at the conference, and a display of EFI SmartLinc software, a newly acquired product line offering comprehensive shipping management with integrated print MIS/ERP connectivity.

Frank Mallozzi, senior vice-president of worldwide sales and marketing at EFI, said: ‘We have worked harder than ever before to make this year's Connect a world-class conference and a must-attend event for print professionals looking to stay ahead in a competitive market.

‘The fact that we have reached maximum capacity for the event indicates that there is significant appetite in the market for a focused, comprehensive, educational event that gives attendees tangible information on improving their businesses.’