Danielle Jerschefske identifies some of the most eye-catching designs in the current trend towards ‘nostalgic and patriotic’ in the label and packaging world
This Svedka vodka party edition American flag shrink sleeve label was applied by Verst Group Logistics, while over 180 AWA International Sleeve Label conference attendees from seven countries toured the facility.
The Svedka brand is a part of the Constellation Brands group. It was launched in 1998 to be a high quality, fun, premium brand that remained cost effective.
Another great example is beverage company James Burrough's use of packaging to feature images of the ‘real London’ to appeal to tourists arriving in London for the Olympics.
The summer 2012 editions of Beefeater gin will have a ‘London Bus red’ shrink wrap with transparent panels in the shape of Beefeater Guards, displaying what design agency Coley Porter Bell calls the ‘conventional tourist view of London’.
Through the transparent panels, consumers discover a montage of diverse London images printed on the inner surface of the shrink wrap, including punks, models, designer Vivienne Westwood and Bollywood dancers. Coley Porter Bell says it wanted to provide a memorable souvenir for tourists coming to the summer games and the packaging adds intrigue and shelf appeal.
Danielle Jerschefske, North America editor, L&L