This World Packaging Organisation position paper identifies how packaging can contribute significantly to overall supply chain performance.
To realize this potential, it is important for the packaging industry to build and develop long-term relations not only with the direct customers, but also customers’ customers and ultimately end users. Packaging systems that are fit for use and designated for special roles and functions in the supply chain are necessary. Functional requirements include sustainability demands like adopting and blending into reuse or recycling systems on local markets. Supply chain integration is a key packaging strategy to fulfill the holistic packaging mission to save more resources than it costs.