NEW! Brand Protection Solutions for Electronic Equipment & Components

Vandagraf International in association with Product and Image Security Foundation has launched the first 3 reports of a planned series of up to 10 end-user market sector specific reports on Brand Protection Solutions.

Brand Protection Solutions for Electronic Equipment & Components goes into more depth in terms of its particular end user market and includes detailed analysis of problems and key drivers, together with descriptions of appropriate solutions, including actual case studies and also highlighting potential suppliers.

Over the last few years counterfeiters have become much more resourceful and sophisticated and are no longer limiting themselves to counterfeiting the types of goods that they have been known for previously (such as footwear, clothing, handbags, watches and the like).

Today, there are increasing numbers with high-tech goods that are being counterfeited. Counterfeiting of electronics components and also all kinds of electronic products is today widespread and has become a major problem for the industry.

Due to comparatively low R&D and labour costs, many electronics hardware manufacturing companies have been relocating to Asia-Pacific over the past decade or so.

As a source of counterfeit electrical / electronic components products China reigns supreme. While in Chinese marketplace, between 10% and 40% of electronics goods are believed to be counterfeit today. Across the Middle East the estimated figure is 20% to 40% counterfeit and Eastern Europe 10% to 40% counterfeit.

There have been many instances of severe safety failures resulting in injury and even death because of counterfeit components in electrical goods. In addition the failure of individual components can lead to knock-on failures in major systems or infrastructure. When such tragic events take place, the damage to reputation and strength of brand value tends to be harmed in a way that it can be difficult to reverse.

Security Features and Brand Protection Systems – Labeling & Packaging Applications - Electronic Equipment & Components

The first step towards effective brand protection is to improve and optimise supply chain security. Supply chains across electronic equipment and components markets tend to be characterised by a number of routes to market:

Appropriate measures need to be developed with due consideration to the route(s) to market involved for a specific product or product category.

Authentication technologies can assist in the fight against product piracy but it requires more than technology on its own. It is important to develop an appropriate strategy and to apply effective tactics to anti-counterfeiting and product protection.

More information can be found at www.vandagraf.com

Who should buy this report?

• Packaging converters
• Labels converters
• Security/anti-counterfeit/anti-theft technology suppliers and brand owners.

Topics to be covered:

• ICs, PCBs / PCAs, capacitors, transistors, resistors
• Batteries & cables
• Industrial switchgear, switches, relays
• Consumer electronics
• PCs and peripherals
• Mobile phones & accessories
• Household & personal care devices
• Domestic entertainment equipment