Market trends

Saudi Arabia’s labeling industry on the rise

Akanksha Meena — Thu, 07 Aug 2025 09:53:49 +0000

Market trends 29 August 2025

Saudi Arabia’s labeling industry on the rise

Saudi Arabia’s labeling and packaging industry is undergoing a rapid transformation.

Saudi Arabia’s labeling and packaging industry is undergoing a rapid transformation driven by technological innovation, evolving consumer expectations and the nation’s Vision 2030 roadmap.

Saudi Arabia’s packaging market size reached 11.2 billion USD in 2024, according to a report by IMARC Group. The market is expected to reach 16 billion USD by 2033, with a growth rate (CAGR) of 4.02 percent during the forecast period between 2025 and 2033.

The industry is seeing rising interest in labels and packaging, with an appetite for specialty applications and a growing interest in sustainability.

‘Saudi Arabia, being one of the biggest nations in the Gulf, is booming with many labels and packaging requirements,’ says Manu Muraleekrishnan, regional business manager for Middle East, West and East Africa at Nilpeter. He notes that the market is now mature enough to embrace technical advancements. ‘We’re seeing growing demand for specialty shrink sleeves, anti-counterfeiting security labels and lenticular labels,’ he adds.

Khalid Aziz Shah, general manager at one of the leading converters in the region, Raqam International, echoes this observation. ‘In self-adhesive labels, we’re seeing more upgrades in cosmetics and detergents labels with screen and foiling effects,’ he says.

Additionally, in-mold labeling (IML) and shrink sleeves are gaining traction, while BOPP and wraparound labels remain strong, typically printed in standard three to six-color formats.

Vision 2030

Saudi Arabia’s Vision 2030 initiative and upcoming global events are expected to drive substantial growth. Vision 2030 is a government-led initiative to drive economic, social and cultural diversifi cation in Saudi Arabia. It is focused on transforming the country by diversifying the economy, empowering citizens and attracting global investment.

‘The country is preparing for World Expo 2030 and the FIFA World Cup 2034, which will attract millions of travelers,’ says Muraleekrishnan. ‘This will directly impact industries like automotive, healthcare, hospitality, food and beverage, which rely heavily on labeling and packaging. The 2030 vision looks very promising for the kingdom.’

Shah agrees that government support and large-scale development projects set the stage for growth. However, he adds: ‘Since the labels industry is mostly in the private sector, it hasn’t yet received as much direct attention or promotion as it should.’

The World Expo and FIFA World Cup will directly impact industries that rely heavily on labeling and packaging. The 2030 vision looks very promising for the kingdom

While global markets push toward greener technologies, Saudi Arabia is in the early stages of its sustainability journey. The industry stakeholders, including leading label converters and end users, are discussing sustainability, and there is an interest in reducing waste and carbon footprint. However, Shah notes that it is a new concept in the region, and there are cost concerns.

Label trends

According to Shah, label materials such as semi-gloss, thermal, PP, PE and BOPP dominate the market, making up 80 to 90 percent of print jobs. ‘Customers and designers are most familiar with these materials,’ he says. ‘But if they explore new and unique substrates, it could signifi cantly upgrade branding and create new trends.

As a converter, we’re always excited about innovation.’ New technologies are entering the market, though customer education remains a hurdle. ‘More sophisticated combination printing machines are now available, capable of producing high-end labels. However, due to traditional market habits, it’s sometimes hard to explain the long-term value of increased market share versus short-term cost per label,’ says Shah.

Digital printing is gradually gaining ground in Saudi Arabia and is growing, especially with combination presses for short-run jobs in both roll and sheet formats. Still, ink costs remain a barrier to faster adoption.

Market challenges

Despite Saudi Arabia’s business-friendly policies, challenges persist, particularly pricing. ‘Unhealthy pricing is one of the biggest issues. There are only a few ways to solve this issue and one proven solution would be to form a local printers’ association, like in Europe, and agree on price brackets for each product category. No printer should sell below or above that range. This is the need of the hour to have sustainable growth for everyone,’ Muraleekrishnan explains.

The future

As the Saudi market evolves, there is optimism about new applications and technologies. Shah notes that holographic labels are growing globally and gaining appreciation. ‘We’ve introduced hologram labels to the market, and we’re hopeful they’ll see stronger adoption among brands,’ he says.

As Saudi Arabia advances towards Vision 2030, its labeling industry is exhibiting potential for growth. From embracing specialty applications and new materials to preparing for large-scale events, the region is poised for long-term development.

However, tackling challenges such as pricing, sustainability and education will be key in supporting the industry’s progress.

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Epson India raids sellers of counterfeit products

Adyasha Sinha — Thu, 28 Aug 2025 07:48:26 +0000

Epson, together with the Mumbai police, has conducted a raid to seize Epson ink bottles and related packaging materials. The raid targeted manufacturers and distributors of counterfeit products, leading to one of the largest seizures in recent times.

Counterfeit printing supplies pose a serious threat to both consumers and brands. For customers, these counterfeit goods often deliver poor performance, damage devices and raise safety concerns. For businesses like Epson and its channel partners, counterfeiting undermines trust, erodes brand reputation, and causes significant revenue loss. By working closely with law enforcement to curb this illegal trade, Epson is safeguarding customers’ interests, protecting its dealer ecosystem, and reinforcing its commitment to providing only genuine, high-quality products.

The operation resulted in the arrest of two individuals and the seizure of counterfeit goods valued at approximately 50,000 USD. The raid uncovered 3,758 Epson-packed ink bottles, 6,080 Epson ribbon cartridges, and 12,467 refilled ink bottles, along with 14,366 empty plastic bottles. In addition, 49,750 Epson ink bottle outer boxes, 9,945 ribbon cartridge outer boxes, 35,430 Epson holograms, 11,380 Epson price tags, 31,400 Epson bottle shrink sleeves, 14,600 Epson QR code unique labels and 11,070 Epson picture mate stickers were seized.

From the premises, authorities recovered 12 non-genuine ink barrels, each measuring 20 litres, along with sealing, vacuum, and ink bottle sealing machines, as well as an inkjet printing machine used in the counterfeiting process. The vehicle used for transporting and distributing the counterfeit goods was also seized.

According to Epson India, counterfeit products not only mislead customers but also erode the trust placed in its brand. This raid reflected the scale and seriousness of the counterfeit trade in the print industry and underscored Epson’s relentless commitment to fighting it.

The company appreciated the swift and decisive action taken by the Mumbai Police and confirmed that it would continue to work closely with them to eradicate more such illegal activities. Epson India reported: 'Protecting our customers, safeguarding our partners’ business and upholding the integrity of our products remain our top priorities.'

Epson reaffirms its commitment to stringent enforcement of its intellectual property rights and to ensuring that customers continue to receive only genuine, high-quality Epson products.

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AWA seminar series and Labelexpo Europe 2025 virtual preview

Piotr Wnuk — Wed, 27 Aug 2025 22:15:07 +0000

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Edale renames its products

Adyasha Sinha — Tue, 26 Aug 2025 09:23:31 +0000

Edale has renamed products within its label and carton product portfolio, aligning its offering more closely with Canon’s product range. The move is the first step in the broader refresh of its product portfolio. The company's label and carton platforms will now be known as Edale LabelLine and Edale CartonLine.

Each machine within these platforms will also be further categorized to make it easier for customers to identify the right level of capability for their application.

The move simplifies the portfolio, helping customers to clearly identify the press capabilities best suited to their production needs. It also reflects Edale’s evolution with Canon and supports a more unified, customer-focused go-to-market approach across international regions.

Lachlan Buirds, managing director at Edale, commented: 'This is an important milestone for Edale, as we build on the strength and scale of our relationship with Canon. It’s more than a name change; it’s about bringing greater clarity, confidence and cohesion to how we present our technology globally.

'But underneath, what remains constant is our engineering pedigree, our automation expertise, and our commitment to helping customers grow. Whether you need a robust, everyday performer or a high-specification press to deliver premium packaging at speed, the newly named range gives you a clear path forward.'

All machines continue to boast Edale’s engineering quality and intelligent automation features, including AiiR registration technology and high-definition print modules.

Outside of the new naming structure, Edale will reveal more details about how it will be refreshing its product portfolio in the coming weeks and months, including at Labelexpo Europe 2025, where the company will exhibit alongside Canon Europe. It will demonstrate an Edale CartonLine machine running at the stand.

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Nilpeter plans India expansion with new technology center

Adyasha Sinha — Tue, 19 Aug 2025 17:33:23 +0000

Conventional printing 22 August 2025

Nilpeter plans India expansion with new technology center

Learn about the company's latest strategic move and commitment toward the Indian label market.

In a significant move underscoring its commitment to the rapidly growing Indian label and packaging market, Nilpeter India has substantially enhanced its operational footprint with a state‑of‑the-art manufacturing facility and a dedicated Technology Center in Mahindra World City (MWC), Chennai. The expanded 7,000sqm facility (approximately 75,347sqft) more than doubles the company’s production capacity. It establishes Chennai as the global manufacturing hub for Nilpeter’s FB line of flexographic presses, positioning the company to better serve domestic and international customers with increased efficiency and innovation.

“Over the years, we have built a highly competent organization in India, a vital asset supporting our global manufacturing and development activities”

Doubling down in Chennai
The enhanced setup at MWC houses advanced manufacturing and assembly lines inspired by the open-layout design of Nilpeter’s global headquarters in Denmark. It also includes comprehensive R&D capabilities, a dedicated customer care center, and the new Technology Center.

Alan Barretto, managing director of Nilpeter India, highlights the strategic importance of the expansion. ‘The expansion and the decision to build a larger, newer technology center was pivotal for Nilpeter India’s growth,’ he states. ‘This expansion has allowed us to double our press manufacturing capacity, almost to 48 to 50 machines a year. Initially serving India and neighboring countries, our Chennai plant has become a global supplier. With the corporate decision to consolidate all FB line production here, we are now exporting presses manufactured in Chennai to markets across the Middle East, Asia, Africa, Europe and the Americas.’

This consolidation makes Chennai the exclusive global production site for the FB line, including the now dormant FB-350 and FB-430 models and the recently launched, technologically advanced FB-14 and FB-17 presses. The decision streamlines Nilpeter’s global production, with the FA line manufactured in Denmark and the US.

A hub for innovation
The dedicated Technology Center facilitates live demonstrations, showcasing the capabilities of the locally manufactured FB line variants FB-14 and FB-17. While specific demo models may rotate, the focus remains on illustrating practical applications and performance. Customers can see standard jobs run or arrange to test their particular job requirements.

The newly expanded Technology Center at Nilpeter India

‘Our Technology Center is a place where ideas, technological advances, and the benefits they bring are presented in an organized, end-user-friendly environment,’ Barretto states. It allows visitors to ‘get behind the ropes and get hands-on experience.’

The center can also be used for training and education. Barretto adds, ‘We organize comprehensive training programs for press operators and production managers at our Tech Center to enhance their skills and operational efficiency.’ It also has a well-equipped prepress area to demonstrate workflow integration.

The FB line advantage

“We saw the demand from the market for a product positioned between our popular FB classic workhorse and our highly advanced FA line”

The launch of the FB-14 and FB-17 models in August 2024 represents a significant leap forward. These presses bridge the gap between the classic FB line’s (FB-350 and FB-430) robustness and the high-end automation of the FA line.

Barretto notes, ‘We saw the demand from the market for a product positioned between our popular FB classic workhorse and our highly advanced FA line. People were looking for something more aspirational. And that’s how the FB-14 and 17 were born. With these new FB line presses, printers receive a very high level of automation and operator friendliness, but at an investment level accessible to a broader segment.’

The new FB-17 press, constructed on the advanced Nilpeter B&R control system, represents a significant leap in Nilpeter’s journey towards ‘The Future of Flexo’. Barretto adds that the FB-17 was developed in response to customer requests for a press adept at labels and flexible packaging, incorporating features like dual servo technology for thin film handling.

These machines integrate with the Nilpeter PowerLink control system, enabling features like Job Data Save, automatic register control and a pre-register system for faster setup and reduced waste.

Its new dual servo print head allows for full 360-degree automatic register adjustment. Its gearless design is capable of handling a wide range of substrates ranging from 15 to 300 microns, making it suitable for pressure-sensitive labels, unsupported films, shrink sleeves and light carton boards.

Barretto shares, ‘An interesting feature of these machines is the adaptation kit that allows using tools from the older FB-350 and FB-430 presses in the newer FB machines, protecting existing investments.’

Future outlook
With its expanded manufacturing capacity, state-of-the-art Technology Center, and strategic position as the global hub for the versatile FB line, Nilpeter India is firmly poised for continued growth. The Chennai facility not only strengthens Nilpeter’s ability to serve the burgeoning Indian market but also enhances its global competitiveness by leveraging local expertise and infrastructure for worldwide exports.

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Kumar Labels expands Greater Noida facility

Adyasha Sinha — Fri, 01 Aug 2025 07:53:23 +0000

Market trends 15 August 2025

Kumar Labels expands Greater Noida facility

Indian converter nearly doubles its footprint to 50,000 sqft with a custom-built production facility.

Founded in 2007 by Anuj Bhargava, Kumar Labels has become one of the leading converters in India’s label printing sector. Headquartered in Greater Noida, the company expanded to a new, 50,000 sqft facility to consolidate four factories. With two new flexo lines, multiple inspection slitters, a new test lab and all LED UV presses, Kumar Labels’ new facility is claimed to be India’s largest and most sustainable label production infrastructure under one roof.

The growth journey

Entering a market already populated by established players required a distinct strategy. From the outset, Bhargava recognized that competing on price wouldn’t suffice. The focus, therefore, was on building capabilities that could deliver superior products and meet the evolving demands of brand owners, particularly in challenging segments like alcoholic beverages and FMCG.

‘In FY24-25, we launched innovations such as raised foil and silk fabric on PS labels for the first time in India to cater to the demands of brand owners,’ Bhargava says. ‘Our new facility is equipped with machines that enable us to innovate and produce something new in India.’

The newly expanded facility houses a water-based coater and a hot melt line. Both lines are equipped with a contactless adhesive measurement system from NDC. The factory, which was earlier used as a warehouse, also stores release liners. Currently, the company manufactures 8 million sqm of labelstock, and its total manufacturing capacity stands at 18 million sqm.

Technology that matters

Technology is the cornerstone of Kumar Labels’ success. ‘We believe in Toyota’s principles of “Autonomation”. We believe in using simple, quick-to-set-up, flexible capability to do any job without hardware change, easy-to-operate and low-cost machinery for production. This reduces turnaround time and cost of production, enables shorter runs and more value addition, reduces wastage and improves quality,’ shares Bhargava. ‘Our IT team implemented a new ERP system that enabled monthly reconciliation of materials accurate to 99.6 percent. We also introduced automatic order updates for our customers.

‘Our operations team improved efficiencies from running 280mm wide presses to 410mm ones,’ adds Bhargava.

From the outset, Kumar Labels has carefully selected the appropriate technology. Rather than starting small and gradually scaling, the company made significant initial investments in state-of-the-art printing technology, signaling its intent to compete at the higher end of the market from day one.

“There is considerable demand for premiumization across all categories. With premium packaging, perceptions of a brand are changing and giving a kick to the market”

When Bhargava decided to enter the printing and packaging industry, he identified a gap between customer demand and the technology offered by label converters. Bhargava recalls: ‘As I researched, I concluded that major customers demanded short runs regularly. However, the label printers I spoke to suggested investing in a rotary flexo press, which is great for larger volumes, but not for short-run jobs.’

This led Bhargava to decide to invest in an intermittent letterpress from a Korean manufacturer, Bangsung. Having been impressed with the results, he purchased another one in 2009.

The company has consistently invested in advanced printing and finishing equipment, maintaining a modern fleet capable of handling complex requirements and ensuring high-quality output. ‘Now is the time for a combination of technologies. The first and last units of my letterpress utilize flexo technology, while the other six units of the machine are letterpress. We customize every machine. In addition, we have a lot of off-line capacity using eight flatbed converting machines,’ he explains.

The new NBG flexo machine at Kumar Labels

The company also added several silk-screen printing machines, slitting, hologram decorating and inspection machines. It operates an Esko CDI digital imaging and processing system for both pre-press and flexo and letterpress platemaking in-house, which was added in recent years.

Technology is fundamental to Kumar Labels’ success and is evident in its daily operations. ‘It’s not only about what technology we are choosing for printing, but also about choosing the right technology to make our lives and jobs easier and simpler,’ comments Bhargava. ‘Previously, we handled all the administrative and operational tasks manually. Individuals had to stand in queues to make their requests, and there was no way to track them. We now have automated processes and have trained our personnel to utilize the system. You will see QR codes displayed in all prominent areas for various tasks, including visitor entry forms, finance and HR-related issues such as POSH (Prevention of Sexual Harassment), among others.

‘Initially, the team was reluctant to use the system, but as time passed, the employees figured out the ease of the process, and now everyone is using it,’ shares Bhargava.

Sustainable initiatives

Demonstrating a commitment to sustainability and efficiency, Kumar Labels’ in-house coating team introduced the rPET-based labels (face and liner) in 2024 to improve the PSA label sustainability quotient by 90 percent and reduce dependence on imports.

“Demonstrating our commitment to sustainability and efficiency, we transitioned all our flexo presses from conventional UV to UV LED systems, which resulted in a one-third reduction in power consumption”

The company also transitioned all its flexo presses from conventional UV to UV LED systems. ‘This shift resulted in a one-third reduction in power consumption, elimination of ozone emissions, and increased press speeds by at least 20 percent,’ notes Bhargava. ‘The UV LED systems also feature longer lifespans, reducing maintenance and replacement costs.’

Bhargava’s proactive approach included personal evaluations of power consumption, confirming substantial energy savings. The company uses a water-washable 1.14 plate system from Japan, further aligning with its sustainability goals.

To ensure impeccable print quality, Kumar Labels installed the Guardian OLP off-line proofing and inspection system from Baldwin Technology. This system enables the detection of pre-press defects, reducing waste and enhancing productivity.

The company also develops recyclable barrier-coated and poly-coated liners, aiming to improve recyclability and reduce costs. These initiatives demonstrate Kumar Labels’ dedication to environmental responsibility.

Future forward

With a significant involvement in manufacturing alcoholic beverage labels, Bhargava observes a considerable demand for premiumization across all categories, and a clear trend to ‘stand out’ rather than appear as a ‘me too’ brand. With premium packaging, perceptions of a brand are changing and giving a kick to the market.

Kumar Labels is a one-stop shop for its customers, producing materials, labelstocks and label applicators. Bhargava summarizes, ‘Therefore, we can offer our customers a better price. Our focus on innovation, fast and agile presses and ancillary equipment, reliable service, price and our family history of working in the industry differentiate the company.’

The company adds value to its luxury liquor labels with embossing effects created using foils and coatings. These are made with UV coatings on its flexo presses and automated silk-screen machines.

The company also employs a graining machine to add unique textures to paper labels for an engaging tactile experience. It devises every new visual and haptic possibility to set luxury brands apart from their competitors. The company’s alcoholic beverage clients include Beam Suntory India, Jim Beam and Teacher’s whiskey makers, Captain Morgan, Oak Smith, Indri, Camikara, to name just a few.

Being in the labels industry for over 15 years has given the company the advantage of understanding the needs of the competitive alcoholic beverage industry. This, in turn, helps it guide its customers about legal mandates for approvals, trade requirements for labels and more.

Workforce development

Bhargava believes in continuously training employees. He trained over 1,200 people in label converting, but acknowledges that skilled employee retention is a problem in this industry.

‘Since lack of skilled workforce is a major challenge in our industry, people who have attained competence get poached very easily,’ says Bhargava.

He plans to create a relative surplus of skilled resources through a structured label training program. It will be available at three levels of competence, combining course materials and hands-on training on modern equipment at his plant.

Designed for operators, senior operators and label production management, each level will be priced nominally. The plan is to attract young resources from ITIs (Industrial Training Institutes) needing employment at the most basic level.

Kumar Labels exemplifies how strategic foresight, technological innovation and a commitment to sustainability can drive success in the label printing industry.

By continuously adapting to market demands and investing in infrastructure and human resources, the company has led the sector toward a more sustainable and efficient future.

Kumar Labels orders third Starflex from NBG at Labelexpo India 2024

The Starflex narrow-web flexo press has an in-line gravure station, allowing for high-quality printing with depth and detail. This feature enables Kumar Labels to incorporate intricate designs, special inks, or coatings directly in-line, making it suitable for premium labels. Its LED UV curing system offers faster drying times while reducing energy consumption. LED UV provides consistent curing quality at lower temperatures.

‘Our 10-color Starflex meets Kumar Labels’ high standards, ensuring flexibility and responsiveness to their clients’ needs,’ says Nitin Garg of NBG. ‘We’re grateful for the trust Anuj Bhagava of Kumar Labels has placed in us, inspiring us to continuously elevate our offerings and deliver machines that match the highest print quality and efficiency standards. Here’s to a successful partnership that drives innovation and achievements in the label printing industry.’

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Print Media Centr launches industry's first 24/7 radio station

Piotr Wnuk — Tue, 12 Aug 2025 23:52:17 +0000

Print Media Centr has launched PrintFM, the first 24/7 internet radio station dedicated exclusively to the print and graphic communications industry with nonstop interviews, discussions, live broadcasts and educational programming featuring industry leaders and emerging voices.

The station features curated episodes from the Podcasts from The Printerverse library, content from leading industry podcasters and original programming explicitly created for PrintFM listeners. It delivers breaking news, real-time event coverage and serves as a central hub for timely information targeting print professionals, marketers, manufacturers, print buyers and creatives worldwide.

'PrintFM is more than just a radio station, it's the soundtrack of print,' explained Deborah Corn, intergalactic ambassador to The Printerverse at Print Media Centr. 'We have built a platform that delivers the insight of prominent and new industry voices, the stories of print innovators, and the energy of events directly to anyone, anywhere in the world.'

PrintFM will host a special live broadcast on Thursday, August 14, from 10 a.m. to 3 p.m. ET / 3 to 8 p.m. BST, hosted by Corn.

The station is broadcasting now at printfmradio.com

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Bridging the disciplines: labels to flexible packaging

Selah Zighelboim — Fri, 08 Aug 2025 13:43:42 +0000

In 2025, the global flexible packaging market is undergoing a profound transformation, driven by sustainability, digitalization and evolving consumer expectations. For narrow-web UV label printers, this shift presents a timely and strategic opportunity to diversify into flexible packaging — a move that not only leverages their existing strengths but also positions them at the forefront of one of the packaging industry’s fastest-growing segments.

A natural evolution for label converters

Traditionally, self-adhesive label converters have been among the most agile and innovative players in the print industry. Their ability to adapt quickly to market demands, embrace new technologies and deliver high-quality, short-run work has made them leaders in a sector known for its diversity and speed. These same qualities make them ideally suited to pivot into flexible packaging.

Modern narrow-web UV flexo presses — especially those equipped with servo drives and modular configurations — are already capable of handling a wide range of substrates beyond pressure-sensitive label stock. Films, foils, laminates and paper-based materials can be printed, laminated and converted in-line, enabling converters to produce flexible packaging formats such as stand-up pouches, sachets, shrink sleeves, flow wraps and lidding films without major capital reinvestment.

Why now? Global trends driving demand

The timing for this diversification couldn’t be better. According to industry reports, the flexible packaging sector is being reshaped by several key global trends:

Sustainability takes center stage

With increasing pressure from regulators and consumers, brands are demanding packaging that is recyclable, compostable or made from renewable resources. Flexible packaging — especially when designed with mono-material structures — offers a lower carbon footprint compared to rigid alternatives due to its lightweight nature and reduced material usage. Narrow-web printers can capitalize on this by offering eco-friendly pouch and sachet solutions using recyclable films and solvent-free adhesives.

Convenience and portability

Today’s consumers prioritize convenience. Flexible formats like resealable pouches and single-serve sachets are in high demand across food, beverage, personal care and pharmaceutical sectors. These formats align perfectly with the capabilities of narrow-web presses, which excel at short-run, high-mix production

E-commerce and smart packaging

As e-commerce continues to grow — projected to account for 23 percent of global retail by 2027 — brands are seeking packaging that is durable, lightweight and visually impactful. Flexible packaging meets these needs while also enabling interactive features like QR codes, NFC tags and digital product passports. Label converters already familiar with variable data printing and embellishments are well-positioned to deliver these smart packaging solutions.

Food safety and barrier innovation

Advances in barrier films and migration-resistant adhesives are making flexible packaging safer and more reliable for food applications. This opens doors for narrow web printers to enter markets such as snack foods, frozen meals and ready-to-eat products, where shelf life and safety are paramount.

Digital printing and customization

The rise of digital and hybrid printing technologies is enabling converters to offer personalized, regionalized and seasonal packaging with minimal waste. This trend mirrors the evolution of the label sector and provides a seamless transition for converters already experienced in digital workflows.

Product opportunities for narrow web printers

By leveraging their existing equipment and expertise, narrow-web UV label printers can expand into a variety of flexible packaging formats, including:

• Stand-up pouches: ideal for snacks, pet food and personal care products
• Sachets: widely used in health supplements, condiments and cosmetics
• Shrink sleeves: perfect for full-body branding on bottles and containers
• Flow wraps: common in confectionery, bakery and medical device packaging
• Lidding films: used for high-barrier applications in food and pharma

These products not only offer higher margins but also allow converters to deepen relationships with existing customers by offering a broader packaging portfolio.

Strategic and operational benefits

Diversifying into flexible packaging also brings several strategic advantages:

• Customer retention and growth: Offering flexible packaging solutions helps converters become one-stop partners for brand owners, increasing customer loyalty.
• Capacity utilization: Many narrow-web converters have underutilized press time. Flexible packaging jobs can help fill this gap without disrupting label production.
• Market resilience: Flexible packaging serves a wide range of industries, providing a buffer against downturns in any single sector.
• Innovation leadership: Early movers can position themselves as innovation leaders, attracting new business and enhancing brand reputation.

Conclusion: a future-proof opportunity

As the packaging landscape evolves, narrow-web UV label printers have a unique opportunity to lead — not just follow — the flexible packaging revolution. By leveraging their existing assets, embracing new substrates and aligning with global trends, they can unlock new revenue streams, deepen customer relationships and future-proof their businesses.

The flexible packaging market is no longer a distant opportunity — it’s a present-day imperative. For label converters ready to innovate, diversify and grow, the path forward is clear — and flexible.

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Bridging the disciplines: labels to flexible packaging

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By Chris Ellison, OPM Group managing director and Labelexpo ambassador

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UPM Adhesive Materials invests in Malaysia factory

Akanksha Meena — Thu, 07 Aug 2025 06:41:21 +0000

UPM Adhesive Materials, formerly known as UPM Raflatac, has invested in a new coating line and other facility and material handling upgrades in its label material factory in Johor Bahru, Malaysia. This investment will significantly enhance the factory’s capabilities, quality and efficiency.

Additionally, it will increase annual production capacity, enabling UPM Adhesive Materials to better serve its customers and accelerate growth in the Southeast Asian market.

This investment will also bring new filmic capabilities to the Johor Bahru factory. These new capabilities will allow UPM to meet the customer needs in the region with greater efficiency and reliability as well as distinguish itself in higher-value end-uses, such as durables and electronics.

Southeast Asia is currently one of the fastest growing markets for pressure-sensitive labels globally. With strong ambitions to grow in the region, this investment enables UPM Adhesive Materials to further enhance its presence and competitiveness in the local market.

‘This major investment into our factory in Johor Bahru, Malaysia, illustrates our strong commitment and ambition to further develop our presence in the fast-growing and highly dynamic Southeast Asia region. With a new state-of-the-art coating line – combined with UPM’s strong technical expertise – we are able to create exceptional value for customers through improved quality, capabilities and services,’ said Henning Krebs, vice president, APAC, UPM Adhesive Materials.

The investment project kicked off in April 2025, and the new coating line is expected to be in operation around halfway through 2026.

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Navigating PPWR: What it means for label manufacturers

Akanksha Meena — Fri, 01 Aug 2025 06:14:47 +0000

Sustainability 04 August 2025

Navigating PPWR: What it means for label manufacturers

The EU’s Packaging and Packaging Waste Regulation
(PPWR) is set to reshape the label industry, pushing
the entire supply chain.

The EU’s Packaging and Packaging Waste Regulation
(PPWR) is set to reshape the label industry, pushing
the entire supply chain toward stricter sustainability,
recyclability and reuse standards.

The EU’s Packaging and Packaging Waste Regulation (PPWR) is central to the European Commission’s circular economy agenda, impacting the entire packaging supply chain, including labels. Though labels may seem a small part of the entire package, they play a crucial role in determining packaging sustainability.

The regulation is built on five pillars: recyclability, compostability, recycled content, packaging reuse and eco-modulation, commonly known as extended producer responsibility (EPR).

These pillars will increasingly shape how packaging is designed, labeled and managed across the EU.

Before diving into the key aspects of PPWR, it is important to consider what is and is not considered packaging under this new regulation. PPWR defines packaging as any tangible item used to contain, protect, handle, deliver or present a product from one economic operator to another, including to consumers.

Pablo Englebienne, regulatory affairs and sustainability manager at Finat, discussed this in a recent Finat webinar.

‘It is clear that labels are considered packaging, particularly when they are attached to another product or piece of packaging, such as a PET bottle or a piece of clothing,’ he says. ‘Sleeves and labels applied directly to products are also classified as packaging, as are the cores used to wind flexible materials when sold as consumer units.’

Englebienne continues: ‘However, unprinted labelstock and large cores used in production machinery are not considered packaging, as they serve manufacturing, not consumer functions. RFID tags are explicitly not classified as packaging.’

Masterpress’ TINE 300g Dairy Cup Sleeve won AWA’s Environmental category award for its low-density mono-material like polyolefin shrink sleeve, enabling easier recycling

Some areas remain unclear, particularly regarding release liners. In some EU member states, release liners holding printed labels are considered packaging, but there is no universal agreement yet.

Discussions with the European Commission are ongoing to clarify this.

With this understanding, the article examines how PPWR impacts label design, material choices and compliance strategies across the packaging supply chain.

Recyclability by design

At the heart of PPWR is a commitment to design packaging that can be recycled into high-quality secondary raw materials.

PPWR requires all packaging on the market to be recyclable. It must be designed for quality material recycling, and be able to be collected, sorted and recycled at scale without affecting other waste streams.

Starting in 2030, packaging will be evaluated to ensure recycled materials can replace primary raw materials.

Each type of packaging will be judged using specific rules and measurements set by the EU. Based on this, packaging will be given a recyclability grade of A, B or C. Packaging must be at least 95 percent recyclable for Grade A. For Grade B, it must be at least 80 percent recyclable. If the packaging scores below 70 percent, it will be marked as non-recyclable and won’t be allowed on the market.

By 2035, the European Commission may review the minimum requirements based on how sorting and recycling technologies have improved. It may also consider updating the recycling thresholds.

If necessary, the Commission can suggest a new law to change these thresholds.

Material choices for labels and packaging will be key for compliance and costs. The most compatible PSL solutions are those that can be removed during grinding or wash-off recycling

From 2038, only packaging with grades A or B will be allowed, further tightening the requirements.

This has raised the stakes for label manufacturers, who must now consider how their products influence the recyclability of entire packaging systems.

Englebienne explains: ‘The label or sleeve used on packaging, the properties of closures and adhesives, the colors, material composition, presence of barriers, inks, coatings and the printing method, all of these factors will influence the final recyclability performance grade and score.

‘Another important point is that EPR fees, which manufacturers must pay to place packaging on the market, will be adjusted based on the packaging’s recyclability score. This gives manufacturers a strong incentive to maximize the recyclability of their packaging.’

These changes will have significant implications for most label and packaging types, including shrink sleeves, pressure-sensitive labels (PSL), wraparound labels, in-mold labels and flexible packaging.

Says Suvi Rasa, sustainability manager at UPM Raflatac: ‘All packaging in the EU must be designed for recycling. Plastic parts over 5 percent of the total weight must include recycled content. Material choices for labels and packaging will be key for compliance and costs. The most compatible PSL solutions can typically be removed during grinding or wash-off plastic recycling.’

Adds Gabriela Neves Ferri, All4Labels vice president of global R&D and sustainability: ‘When designing packaging, brands must ensure that labels do not compromise the recyclability of the bottle, cap or container. As a label converter, All4Labels assists brands in creating labels that adhere to recycling guidelines.’

The PPWR’s emphasis on recyclability and reusability will drive innovation in label materials and adhesives. Pressure-sensitive labels must be developed with adhesives that allow for easy removal during recycling. Wash-off labels will gain ground as it becomes crucial to separate labels in the recycling process.

Shrink-sleeve labels may require redesigning to ensure they do not hinder the recyclability of the packaging. By reducing waste, linerless labels align well with the PPWR’s goals, and we may see increased adoption as a result.

We’re also seeing more interest in mono-material flexible packaging, like all-PE or all-PP laminates, which are easier to recycle

All4Labels is investing heavily in its Starflake range to ensure label removal in PET recycling, and Starfloat for recyclable shrink sleeves. Similarly, UPM is advancing recyclability and reuse with innovations such as its Carbon Action plastic films and New Wave paper labels, designed to maintain functionality while supporting recycling goals.

Inks and adhesives

Beyond substrates, PPWR is driving a closer examination of inks, coatings and adhesives. These critical components influence the recyclability of packaging and support a circular economy.

‘PPWR emphasizes recyclability, which requires inks that can be removed during the processes without compromising the quality of the recycled material,’ explains Renee Schouten, vice president of marketing at INX International Ink. ‘This requires a balance between strong adhesion during the product’s life and easy de-inking during recycling. INX addresses this by formulating inks that adhere well to various substrates during use but can be efficiently removed during the recycling process to support a circular economy.’

UPM’s New Wave paper labels have been developed to offer enhanced recyclability, without compromising on functionality

The regulation is already inspiring broader innovation in ink systems. ‘This includes formulating inks with renewable, natural-based raw materials from ethical and sustainably managed sources and ensuring minimal environmental impact without compromising performance. There is also a focus on creating inks that facilitate recycling processes, such as washable inks which can be easily removed during recycling,’ says Schouten.

However, this dual requirement of strong performance and easy recyclability poses technical challenges, particularly in applications such as shrink sleeves.

Demand for compostable label materials is limited and mostly tied to specific applications. Design for recycling guidelines favor recyclable mono-material labels over compostables

‘With shrink sleeves, the challenge includes creating inks that adhere during use, but also can be efficiently removed during recycling,’ Schouten adds.

There is also a growing shift toward water-based and UV inks, which emit fewer volatile organic compounds (VOCs) and better align with PPWR’s environmental focus than traditional solvent-based alternatives. This aligns with a mandate to reduce harmful substances that could impact health, the environment or recycling processes, such as microplastics or toxic emissions from disposal.

Minimum recycled content

A major shift under PPWR is the mandated use of recycled plastic content.

Any plastic packaging component should contain a minimum percentage of recycled content recovered from post-consumer plastic waste to reduce dependence on virgin materials and increase demand for high-quality recycled materials.

The minimum recycled content requirement is 30 percent for food contact-sensitive packaging primarily made from PET, excluding single-use plastic beverage bottles; 10 percent for contact-sensitive packaging made from other plastic materials, also excluding single-use plastic beverage bottles; 30 percent for single-use plastic beverage bottles; and 35 percent for all other plastic packaging not covered by the previous categories.

These requirements will increase respectively from 2040.

‘This requirement is calculated and reported based on packaging type and format, averaged annually per manufacturing plant. It does not mean that every piece of packaging must meet the threshold. Compliance is assessed annually across the plant’s total production,’ Englebienne explains.

Exemptions apply to medical, pharmaceutical and infant food packaging, compostable plastics, dangerous goods transport, and small plastic parts under 5 percent of total pack weight.

‘This raised questions about labels, which are typically lightweight but can sometimes exceed 5 percent,’ Englebienne highlights. ‘In a webinar held last December, the European Commission indicated that labels are exempt from recycled content requirements, though the legal basis remains unclear. It is also uncertain whether this exemption extends to sleeves, and further clarification from the Commission is still pending.’

Floatable shrink sleeves aid PET recycling, but requiring PCR content in all components is difficult when some polymers lack food-grade PCR versions

This presents both an opportunity and a challenge for label producers. While it boosts demand for recycled content, the market for high-quality, food-safe PCR (post-consumer recycled) materials is still limited.

‘A key challenge is using recycled materials in contact-sensitive applications due to contamination risks,’ explains UPM’s Rasa. ‘Chemical recycling offers a safer option but remains limited and costly. Ensuring a stable supply of high-quality recycled materials and gaining regulatory clarity on acceptance of chemical recycling will be crucial for scaling sustainable solutions.’

Finally, recycled material must be recovered according to EU rules, even if sourced outside the EU. Third-party auditing and full traceability of the chain of custody are required for compliance with recycled content requirements.

Additionally, specific environmental claims related to recycled content must meet separate criteria, detailed in upcoming reports, including for bio-based plastics. An environmental claim under the PPWR can only be made if it exceeds what the law already requires.

‘For example, if 30 percent recycled content is the minimum legal requirement, a company cannot promote its packaging as having “30 percent recycled content”. Additionally, any claim must clearly state what it applies to, whether it’s the entire packaging, just part of it [such as the bottle], or an average across all packaging placed on the market,’ Englebienne explains.

Mono-materials

As PPWR pushes for design for recycling, mono-material packaging is gaining momentum. These materials simplify the sorting process and reduce the risk of contamination during recycling.

While paper remains a popular choice, especially for its visual and tactile appeal, brands are increasingly turning to mono polyolefin-based materials such as polypropylene (PP) and polyethylene (PE).

These substrates are more compatible with existing recycling streams for both rigid and flexible plastics and align closely with design-for-recycling (DfR) guidelines from organizations such as RecyClass.

‘Mixed materials can cause contamination and downcycling, whereas mono-material labels enhance sorting and improve the quality of recycled materials,’ says Ferri. ‘We’re also seeing more interest in mono-material flexible packaging, like all-PE or all-PP laminates, which are easier to recycle.’

These mono-materials support closed-loop recycling and perform well in diverse packaging formats.

‘These labels can be recycled with the bottles as they are released during the recycling process. We also advocate for mono-materials in laminate tubes and flexible packaging, which improve recycling efficiency while maintaining functionality and shelf life,’ adds All4Labels’ Ferri.

UPM’s linerless labels support reuse systems by minimizing waste and optimizing efficiency

However, the shift toward mono-materials is complex and application-specific. UPM’s Rasa notes that adoption varies across markets and use cases.

‘In some applications, a mono-material approach is the preferred solution to improve recyclability. However, there is still demand for paper labels on plastic packaging. According to DfR guidelines and industry experience, recyclers can effectively process plastic packaging with paper labels. Not surprisingly, this means that while mono-materials are gaining traction, paper labels remain a viable option when designed with recycling compatibility in mind. Ultimately, the shift towards mono-material labels will depend on application requirements, the evolving recycling infrastructure and the forthcoming DfR criteria and recyclability grading.’

The transition also faces infrastructural challenges. Flexible packaging still faces collection challenges in many EU countries and often ends up in mixed waste. Without harmonized collection systems, even the most sustainable materials may not be properly recovered.

Compostable materials

While recyclability dominates the regulation, the PPWR does acknowledge compostable labels in specific cases. One standout example is fresh produce: sticky labels on fruits and vegetables must now be industrially compostable, and possibly home compostable, depending on the member state.

Countries with systems for collecting compostable packaging with food waste may require certain packaging (like non-metallic bags and other pre-approved items) to be compostable.

All other biodegradable packaging must be designed for material recycling, not composting, without affecting the recyclability of the waste stream.

The European Commission may later propose adding more packaging types to the compostable list, based on new technologies or regulations.

Still, compostable labels remain a niche and highly application specific. ‘Demand for compostable label materials is limited and mostly tied to specific applications,’ Ferri says. ‘Design for recycling guidelines favor recyclable mono-material labels over compostables. However, compostable labels are useful for organic and fresh food packaging when paired with compostable primary materials like PLA or paper wraps.’

All4Labels provides bio-based materials through its Starnature portfolio, which includes fully compostable options and bio-based materials.

Harmonized labeling

To boost consumer participation in recycling and support more consistent waste management across the EU, the PPWR is introducing harmonized labeling regulations. These labels must present information in a simple and accessible form, ensuring even individuals with disabilities can easily understand disposal instructions.

Labels must clearly indicate if the packaging is home compostable, and in cases where packaging contains substances of concern, standardized markings must be used. Businesses are encouraged to include QR codes or other digital markers to help consumers correctly sort packaging components. These technologies must be robustly applied and remain legible throughout the packaging’s lifecycle.

These requirements do not apply to transport packaging or items included in a formal deposit return system. The new harmonized labeling system will use a combination of symbols and color coding to help consumers easily identify how to dispose of or recycle the packaging properly.

‘Digital technologies like RFID and intelligent labeling can enhance

traceability and transparency in the supply chain, aiding compliance with PPWR mandates,’ says Mathieu De Backer, vice president, innovation and sustainability, Avery Dennison Smartrac. ‘These technologies enable better tracking of packaging materials, ensuring proper sorting and recycling.’

Packaging minimization and reuse

In line with PPWR’s packaging minimization mandate, labels are also being re-evaluated for size and format. The regulation forbids packaging designed to create the illusion of a larger product. False bottoms, double layers or excessive fillers are no longer allowed.

Reusable packaging placed on the market must meet specific requirements.

It should be designed for maximum use, durable under normal use, safe, hygienic and maintain product quality through reuse. It must also support labels that provide information on the properties of that product and on the packaging itself, including any relevant instructions and information for ensuring safety, adequate use, traceability and shelf-life of the product and safe handling, and be recyclable after final use.

A key point to highlight is the reuse targets for alcoholic and non-alcoholic beverages (excluding wine and dairy), such as soft drinks and bottled water.

These products must meet a 10 percent reuse target by 2030, reaching 40 percent by 2040. This will impact label requirements for reusable packaging by 2027.

Smart labels play a critical role in implementing deposit return schemes (DRS). Labels equipped with machine readable barcodes, QR codes or RFID tags allow reverse vending machines (RVMs) and sorting facilities to recognize and process returnable packaging accurately.

For refillable or returnable packaging, such as glass bottles, labels must strike a balance between durability and removability. They need to survive multiple use cycles without compromising the container while leaving zero residue when removed.

Compliance and EPR

Under this legislation, producers are responsible for the entire lifecycle of their packaging, including its design, collection and disposal. This shift is intended to remove some of the burden traditionally placed on consumers and local governments, transferring accountability to those placing packaging on the market.

To demonstrate compliance with the PPWR, responsibilities are divided across the supply chain.

Brand owners must ensure their packaging meets PPWR requirements and must prepare a declaration of conformity detailing the packaging’s design, manufacturing and markings.

Suppliers of packaging and materials must provide brand owners with the necessary information and documentation to support this compliance.

UPM’s Carbon Action plastic fi lm is designed to reduce the carbon footprint of packaging and enhance circularity throughout the value chain.

This information can be shared either on paper or electronically, with commercially sensitive details remaining confidential.

In addition, EPR rules will be harmonized. Producers must register their packaging in each EU member state where it is placed on the market and may appoint a representative for compliance purposes. Reporting requirements will be streamlined across the 27 member states to simplify the process.

EPR fees may also be adjusted based on the packaging’s recyclability performance grade and the amount of recycled content. Producers are urged to develop packaging that is easier to sort, recycle or reuse. Non-compliance with recyclability and sustainability standards may result in penalties, restricted access to markets, or increased EPR fees.

Collaboration

One of the recurring themes from industry leaders is the importance of cross-sector collaboration. Label manufacturers, ink formulators, brands, recyclers and policymakers must all work together to create a compliant, circular economy.

‘The biggest challenge in ensuring compliance with the PPWR is that proactive engagement and close collaboration are required across the entire label value chain,’ Rasa shares. ‘Many critical details, such as the Design for Recycling criteria, the eco-modulation fee calculations, and the verification method of recycled content in plastic packaging, will be defined in secondary legislation.’

The evolving regulations present potential for innovation, but the rapid implementation timeline is a concern.

‘Continuous monitoring of secondary legislation development and strong value chain collaboration will be essential to successfully meet the challenges posed by this regulation,’ Rasa adds.

The PPWR aims to drive innovation by setting ambitious targets, encouraging material testing and development, and pushing producers to rethink packaging through use of EPR measures.

Digital innovation, sustainable materials and circular design will shape the next generation of labels, supporting recyclable packaging and more efficient waste management across Europe.

How does PPWR impact label manufacturers?

Different label types face their own unique challenges under PPWR. The regulation prioritizes design for recycling, with materials minimization and facilitating effective sorting to allow allowing for clean recyclate recovery.

‘With PSL, there are two main areas of focus,’ explains Gabriel Magdaleno, strategic product management and marketing director, Masterpress. ‘One is releasable adhesives. The label should come off so as not to contaminate the recyclate. The second is moving away from fiber loss-based paper labels, which can disrupt recycling. Non-fiber-based labels (such as PP or PE labels) and “non-fiber loss” paper labels are the preferred pressure-sensitive label materials to promote cleaner recycling.’

There is also an increasing focus on minimizing material usage. In the case of PSL, preference might shift to thinner liners and face materials. The key is how the industry can downgauge material as much as possible while maintaining container functionality and efficiency in the production line.

Shrink sleeves also require careful design. A full-body sleeve could contribute to a plastic bottle to be misidentified and improperly sorted into the wrong plastic polymer stream.

For instance, on a polypropylene dairy cup, a PP-based shrink sleeve ensures compatibility with the recycling stream.

In contrast, for PET bottles, ‘you need a floatable shrink sleeve that allows for label separation and easy identification of the PET substrate. In this case, a partial-body label could help determine that it is a PET bottle,’ Magdaleno explains.

PPWR’s push for post-consumer recycled (PCR) content adds challenges, as not all plastics, especially polyolefins like PE, have readily available PCR versions.

Magdaleno explains: ‘While PET recycling is more advanced, challenges remain. Floatable shrink sleeves aid PET recycling, but requiring PCR content in all components is difficult when some polymers lack food-grade PCR versions. Even for indirect food contact, producers expect labels and inks to meet strict food-contact and low-migration standards.’

This also puts pressure on European plastic suppliers. Many materials currently come from outside the EU, and the proposed ‘mirror clause’ would require imported plastics to meet EU standards, which could further complicate supply chains.

Another pressing concern is the lack of finalized recycling guidelines under PPWR. While tools like RecyClass exist, they aren’t yet formally included in the regulation.

‘We’re still waiting for the official design-for-recycling criteria, which we expect in 2027. Until then, we have to be ready with multiple solutions, even though we don’t know which way the regulation will go,’ Magdaleno explains. ‘It creates a lot of uncertainty for us and for brand owners.’

This regulatory ambiguity also impacts discussions around whether labels will be considered part of the packaging that must include recycled content, especially since they’re often removed during the recycling process.

Magdaleno adds that label specification is often overlooked in early packaging design. ‘If we’re involved sooner, we can ensure container and label choices align for both compliance and performance.’

How does PPWR impact brands?

The last decade has seen progress on label sustainability, recyclability and waste minimization.

However, as Simona Camilli, sustainability manager at AIM – European Brands Association, notes: ‘Now we have concrete targets that we need to comply with in this new legislation. This requires urgent and deep coordination across the supply chain, from packaging manufacturers to recyclers.’

One of the biggest concerns for brand owners is the lack of clarity and predictability in how these regulations will be implemented. ‘We need to have predictability and also adequate notice of timing,’ Camilli says, stressing that packaging design changes often take up to two years to complete, making it vital for the industry to have clear, actionable guidelines upfront.

She also notes the challenge of harmonizing labeling across EU member states: ‘We need to have a pictogram system. We cannot have translation; that’s when we have the crowded packaging.’ Without harmonization, brands may face the burden of producing market-specific labels, which is costly and has its own environmental impacts.

There are also concerns around colored pictograms. ‘While appealing in theory, they present real challenges in practice, particularly in printing, where additional colors may not be compatible with existing packaging palettes,’ she adds.
Camilli highlights the growing demand for digital tools and traceability technology that can help brands comply with overlapping regulations.

‘There is a vast volume of information that brand owners are now required to manage and share across the entire value chain, as well as with consumers and market surveillance authorities. As a result, it’s crucial for them to assess whether their current tools are still fit for purpose, or if more efficient and suitable solutions are available.’

She adds that it's essential to recognize the technical and operational realities within current packaging production processes. PPWR is a flagship regulation with ambitious sustainability goals, but success depends on a realistic and workable implementation. ‘This includes allowing adequate lead times; changes cannot be expected within a year. At a minimum, the industry needs two years, if not more, to make the necessary adjustments without disruption,’ she concludes.

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Akanksha Meena

Global Brands Editor

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