Vicki Strull, brand strategist, packaging designer, and columnist for L&L, discusses braille and tactile labeling and designing for inclusivity. 

Steinhauser’s award-winning Braille Ale, created for West Side Brewery

‘Only a handful of beauty brands have invested in packaging that’s accessible for the visually impaired,’ according to Vogue Business. One brand that invested early on is L’Occitane. As Vogue Business detailed, the founder of L’Occitane noticed a blind customer in a store feeling the bottles in...

Avery Dennison has introduced a new AD Midas Flagtag EM4425 DF tag for metal surfaces, combining UHF and NFC functionality for tracking performance coupled with enhanced consumer engagement capabilities

The AD Midas Flagtag EM4425 DF is claimed to be the first spacer-less tag on the market to offer dual-frequency capability (UHF and HF, ISO 18000-6c and ISO 15693) for on-metal applications, which will allow retailers, pharmaceutical companies, and other industries to track difficult-to-tag...

Kookaï has cut inventory counts from a few days to 30 minutes after implementing RFID technology from Avery Dennison

The project is at the heart of the Kookaï omnichannel strategy: ultimately, all clothing and stores will be equipped with RFID, enabling it to precisely track all items within its supply chain, speed up check out times, enable online orders to be fulfilled from local stores and provide consumers...

Sabrina Bento from Portugal and Bjarne Castelein from Belgium have been named the winners of #Labelicious competition organized by Finat

The Finat #Labelicious competition has been established to challenge young label and packaging designers and engineers across Europe and connect with the next generation of talent. It is a response to one of the top priorities among companies in the European label industry: to attract next-...

All4Labels opens Center of Excellence in Salerno, Italy

All4Labels has inaugurated its first-of-a-kind Center of Excellence (CoE) focused on fostering new ideas and knowledge among staff, customers, universities and start-ups. The opening ceremony took place on November 11, 2021, in Salerno, Italy, with representatives of the entire supply chain and...

With the 2021 edition of the Finat Sustainability Awards, the association wants to highlight its members' efforts to reduce, reuse and recycle.

Avery Dennison and CCL have been named the winners of the 2021 Finat Sustainability Awards.

A jury consisting of Jacques van Leeuwen (chair), Gian De Belder of P&G and Rosalyn Bandy of TLMI concluded that the ten initiatives submitted this year showcased the wide range of approaches...

Packaging in a pandemic paradigm

From a marketing and design perspective, packaging’s job in the customer’s journey remains the same: to encourage the shopper to touch a product, pick it up and put it in their cart – whether during an in-person experience (taking it off the shelf at a store) or during an e-commerce experience (...

Spending on packaging by consumer packaged goods (CPG) brands has grown over the past two years and will continue to do so over the next two years

Fifty-six percent of CPG brand owners reported an increase in spending on packaging since 2019 and 65 percent said they anticipate growing their spending in 2022 and 2023. And a full 78 percent of brands classified as Tier 1 (those with more than USD 1 billion revenue and a branded international...

Mondi has been rewarded by the Hungarian Association of Packaging and Materials Handling with Hungaropack award for its sustainable paper-based FlexiBag

Mondi’s FlexiBag is made from renewable paper resources and enhanced with a functional plastic barrier ensuring premium product protection. The packaging impressed the jury with its potential to minimize plastic waste across numerous industries and sectors, most notably for dry perishable goods...

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