Regulations, consumers, and corporate sustainability goals all demand reducing the amount of plastics in the waste stream. So how can labeling and packaging make a difference? In this session we follow the post-consumer journey of a plastic bottle and discover how the right labeling materials...

Digimarc partnered with Walmart for a holiday catalog

Digimarc Barcode is applied to print-ready, color-separated art files. The barcode is a patterned graphic treatment applied to individual color separations in the artwork. Like a traditional barcode, the pattern carries product data, which can be scanned by barcode scanners or smartphones...

DataLase appoints Michael Gault as the new sales manager for Ireland

‘I have a great deal of experience in the technology sector, so it is fantastic for me to be a part of the team introducing this latest technical innovation to the packaging world,’ said Michael Gault, the new sales manager for Ireland. ‘The DataLase...

2020 predictions - Leading industry experts look at the key challenges

Andy Thomas-Emans, Labels & Labeling; Mike Fairley, Labels & Labeling; Bob Cronin, The Open Approach; ...

Avery Dennison webinar explores buying behavior

There is perhaps no other industry where the label is as important than in the wine aisle, where consumers are exposed to a huge number of products on the shelf. In the US alone, 3,500 new wines hit the shelf each year, according to a 2017 Nielsen report.

Knowing that wine consumers are...

Vicki Strull

Consumers are becoming more vocal in their demands for brands to protect the environment. They’re willing to pay more for it and ready to switch brands if they don’t get it. In the labels and packaging industry, caring for our planet is not only an environmental and ethical responsibility, it...

Following significant investment over the last 18 months, Coveris has established a state-of-the-art BOPP label manufacturing facility at its Louth site with a dedicated finishing hall and installation of specialist high-speed slitting equipment. To support growth plans in the beverage market,...

Mark Turk, left, president and CEO, and Alvin Page, inkjet press operator, alongside the Inca OnsetX3 with three-quarter automation at International Label, Elk Grove Village, Illinois.

Based near Chicago in Elk Grove Village, Illinois, International Label’s wide format division has 'exploded’ with growth and ‘turned the place upside down’ according to Mark Turk, president and CEO.

Celebrating 90 years in 2019, International Label and its hallways are lined with numerous...

Packaging: The secret weapon in omnichannel marketing

But as a design strategist and consultant to hundreds of brands, I know for a fact that brands cannot – and do not – live by digital alone. The multiple touchpoints of an omnichannel marketing campaign must tap into our senses beyond the screen. They must include a secret weapon. That secret...

Avery Dennison, L&L webinar to explore wine buying habits

The webinar will be at 9:30 am EST on Monday, November 18. Ralph Olthoff from Avery Dennison and Gordy Pleyers from Mind Insights will offer findings from their recent research with Chile’s Santa Rita Estates. The neuromarketing study of the Chilean wine label explored the ways that label...

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