14 Jul 2021Features
In March 2020, Avery Dennison acquired Smartrac, a Dutch innovator in the development of RFID inlays with manufacturing sites in Germany, Malaysia, China and the United States.
Mitch Butier, Avery Dennison’s chairman, president and CEO, made a bold statement at the time: ‘Smartrac’s...
A wireless NFC-based connection is established when a smartphone is near the packaging. Pad-type switches embedded in the package allow consumers to enjoy interactive experiences, pressing or tapping to produce sounds or control content on the smartphone screen via a compatible app. LEDs and...
29 Jun 2021Opinions
engage provides brand owners with a tool to link products to the internet through consumers’ smartphones. It was integrated into the label for one of the leading supplements and nutricosmetics supplier brands Hebe Life, to enable instant authentication of its products.
Integrated within...
RFID, NFC, and other ID technologies are commonly applied to the surfaces of product packages. This, however, can negatively impact printed graphics or appearance because packages are not necessarily designed to accommodate such a label, and the need to apply labels during packaging manufacture...
The initiative is part of a wider move to improve understanding of commercial holography, its advances since its invention over 70 years ago, key milestones, and the technology’s role in anti-counterfeiting, authentication, currency and ID document security, brand and packaging enhancement and,...
Toppan has developed the new NFC labels with high-quality metallic designs, especially for high-end items such as wine, spirits, and luxury brand goods without sacrificing design quality. Brand owners can also leverage NFC functions to facilitate product traceability, anti-counterfeiting, CRM,...
Reproflex works with brand owners and print houses in all areas of the graphic process, including pre-press for flexo, offset and digital printing. It is considered one of the most environmentally conscious suppliers to Scandinavia’s graphic industry, with customers in over 16 countries and over...
The GB32U9 is designed to tackle the pharmaceutical industry’s pain points of tracking liquid and small items. The inlay combines its ultra-small size with U9 sensitivity to provide balanced and accurate tracking of general pharmaceutical packages. In addition, its small design means the GB32U9...
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