Avery Dennison Corporation has launched atma.io, a new digital product cloud platform with a wide range of end-to-end use cases for consumer engagement, sustainability, brand protection, and operational excellence

The new platform bridges physical and digital worlds and can create, assign, and manage unique digital identities. It currently contains over 10 billion individual items and adds over 50 new connected products every second.

‘Facing a clear need for item-level visibility and the gap in the...

L&L editor James Quirk speaks to James Bevan, managing director of consultancy Vandagraf International, about his presentation at the upcoming Label Academy master class on brand protection.

Registration: https...

Avery Dennison Smartrac has extended Circus Pro family of NFC products with a new Circus Pro and Circus Pro Flex NFC inlays

The latest products enable secured, end-to-end brand protection technology requiring an encrypted digital ‘birth record’ for packaged products, a trusted product identity validation service, and platform-agnostic consumer engagement capabilities for customers within the consumer-packaged goods,...

Covectra has appointed Renaat Van den Hooff and Gary Miloscia to its board of directors, effective February 15, 2021

Van den Hooff brings over 35 years of global operating experience in the healthcare industry, with specific expertise in consumer pharmaceuticals, medical devices and supplies/services for the pharmaceutical industry. He held various senior leadership positions, as CEO and board member of...

Schreiner MediPharm has partnered with Aardex Group to develop electronic technology for medication adherence monitoring during clinical trials

According to Schreiner, up to 50 percent of patients involved in clinical trials do not adhere to the prescribed dosage regimen, resulting in distorted outcomes such as insufficient drug efficacy or underestimated frequency of side effects. Ultimately, these adverse events can delay time to...

The new edible holograms could be ‘printed’ on food has said the International Hologram Manufacturers Association

The news follows reports from the USA that scientists have molded edible holograms onto chocolate. Although it’s early days, and the process only works for certain types of confection, the development could open a host of new opportunities around the control and labeling of food.

Edible...

Covectra has launched the next generation of StellaGuard, a smart label and mobile authentication technology offering an easier and more accurate method to identify, authenticate, track genuine products and combat counterfeiting

The new version of StellaGuard includes significant enhancements, including the combination of two authentication methods – serialization and the use of random numbers and holographic star patterns to provide a label virtually impossible to counterfeit.

‘Today’s global brands are...

Eltronis releases new authentication technology

According to the company, engage provides brands with a simple yet sophisticated tool to link products to the internet through consumers’ smartphones. Integrated within the design of the enseal closure label, Hebe Life’s customers authenticate their purchases by scanning the unique code assigned...

The VerifyMe technology is Our technology is currently available for use on the INX NW140 and NW210 UV digital inkjet presses that run INX NWUV multi-purpose inkjet inks for paper and plastic films

INX is developing inks incorporating VerifyMe’s RainbowSecure pigment for inkjet printing, in combination with high speed, high volume label, and packaging flexo. It is also suitable for roll-fed printing presses and shrink sleeve applications, CIJ inks, UV flexo, water flexo, offset, rigid...

Tapwow has partnered with Avery Dennison to release the Getting Started with NFC Tag, featuring a variety of the most popular NFC tags combined with the management software platform

As more customers are pursuing the opportunities in smart packaging and connected products featuring NFC technology, the companies sought to create an easy-to-use kit that would allow customers to use NFC tags in their environment. With a few clicks within the DIRX2 platform from Tapwow, a...

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