Gayatri Labels invests in New Print Solutions finishing machine

Gayatri Labels, based in Hyderabad, India, is among the prominent label manufacturers specializing in PVC and paper-based self-adhesive labels for applications such as water bottles, soft drinks, cosmetics, and pharmaceuticals. Founded in 1993, its production relied on flexo printing and die-punching for finishing. However, when the company saw the increasing demand for short-run and fast-turnaround jobs, it decided to diversify into digital by investing in a Konica Minolta AccurioLabel 230. 

However, soon, it realized that a digital press alone wasn’t enough to build a fully digital label production setup. To truly unlock the benefits of digital, the entire workflow must be digital. ‘That’s where our VD330 digital label finisher came in. With its die-less cutting, automated job changeover, and ease of use, Gayatri Labels can now offer same-day delivery on short-run label jobs—a value-added service that sets them apart,’ shares Akshat Pardiwala, CEO, New Print Solutions, a new sister concern of Nippon Color. ‘With the Indian market witnessing rapid growth in short-run label jobs—driven by e-commerce, startups, and specialized SKUs—VD330 empowers label converters to adapt with agility and profitability. Several converters have moved 70–80 percent of their finishing work to the VD330, freeing traditional die-punching systems for high-volume jobs.’

Driving efficiency without dies

The VD330 eliminates the traditional requirement for dies or punches. The machine can start cutting immediately as soon as the user uploads the cutting layout file, saving time and cost associated with die manufacturing and setup. This reduces lead time and supports on-demand production, enabling converters to fulfill urgent orders within hours. With the first label cut being sellable, waste is drastically reduced compared to conventional die-cutting methods.

The machine has four precision cutting heads, delivering cutting speeds of up to 9 meters per minute. It supports label widths up to 320 mm and lengths up to 2000 mm, making it versatile for various digital and narrow-web flexo jobs.

With its integrated CCD camera, the VD330 can read job numbers or QR codes, enabling automatic job changeovers and cutting shape updates without operator input. This intelligent automation minimizes downtime and maximizes throughput, especially for converters managing multiple SKUs.

‘Beyond cutting, the VD330 also performs lamination for added durability and visual appeal, waste matrix removal for cleaner roll outputs, slitting into smaller rolls to suit various delivery formats and optional roll-to-sheet conversion for flexible production needs,’ notes Pardiwala. 

The machine debuted at Labelexpo India 2024 and was ordered by Morya Labels, Star Offset, Angel Priint Tech, and Winways Digitech Multiservices. 

Pardiwala adds: ‘Most of our installations are currently paired with KM digital label presses, and a few forward-thinking flexo users are also experiencing the benefits of our compact and efficient digital finisher.’

Backed by Nippon Color’s trained engineers and service offices in Mumbai, Delhi, Chennai, Bangalore, and Kolkata, New Print Solutions’ customers enjoy seamless support, smooth onboarding, consistent productivity, and long-term satisfaction.

‘The VD330 isn’t just a piece of equipment—it’s a shift in how labels are finished. With 20 installations and growing, it has become the go-to solution for forward-looking converters in India,’ concludes Pardiwala.