Australian trade show plans powerful keynote program

Heading the roster is futurist Steve Tighe, director of Chasing Sunrises, a foresight company specializing in designing strategies for the future. 

As the pace of change continues to accelerate, the ability to predict the direction of that change and adapt to it is probably the biggest challenge facing any business today, according to Tighe. His session is planned to cover the fundamentals of foresight while providing businesses with a practical guide for implementing the process. 

The need for a sound strategy will be highlighted in Strategic Marketing for SME’s, a session planned to work its audience through some of the key principles of effective marketing. Covering help to reach out to a target audience more efficiently and examine consumer behavior, brainstorm one's brand and identify its unique value proposition, presenter Sandra O’Neill, director at The Marketing Division in Sydney, aims to support those responsible for the marketing of a small to medium business in a powerful interactive presentation. 

Other topics planned to be covered are sessions on Prospects for Print in the Packaging Market and a semi-humorous but powerful message on how to master change with the ability to make people laugh by former Australian comic of the year, Marty Wilson.