IoPP to launch in UK

- First international base for IoPP outside US

- Organization to commence operations on October 4
 
The Institute of Packaging Professionals (IoPP) is to launch in the UK, the first time the US non-profit, trade organization has established a formal international presence.
 
IoPP UK will launch on October 4 at the Packaging Innovations 2012 show in London.
 
Established over 75 years ago in the US, the IoPP is dedicated to creating networking and educational opportunities for all those involved in specifying, developing or deploying packaging. Although it has over 9,000 members in 40 countries, IoPP UK, when it launches on October 4th will be its first formal base outside the US.
 
Over 50 brands, including names such as Waitrose, Cath Kidson, Samsung and Harrods, gathered at the Museum of Brands, Packaging and Advertising in Notting Hill to hear plans for the launch of IoPP UK.
 
Kevin Vyse, managing director of IoPP UK, said: ‘The IoPP is a major global organization that brings together marketers, designers and packaging specialists, so they can work effectively together.
 
‘One of our main priorities will be to develop an invaluable education programme for those thinking of joining the industry or new to it. IoPP works brilliantly in the US and its mix of training, member benefits, networking events plus global connections is something professionals in the UK will really benefit from.’
 
Patrick Farrey, executive director of the IoPP in Chicago, said: ‘Packaging is a global issue and our members are looking for opportunities to connect with people from other parts of the world. If we start sharing, we can learn and help each other, after all, we are struggling with the same things in the US as you are in the UK.’
 

Market feedback

Arnaud Allard, packaging creative director at Mintel Beauty, said: ‘At last a place where packaging professionals, manufacturers, designers through to retailers and brands can physically meet – not virtually – and exchange thoughts on packaging innovations and issues.
 
‘It was really refreshing to meet other professionals from the packaging industry, in such a warm and relaxed atmosphere making networking easier and informal, especially with two very approachable speakers. I'm looking forward to the next IoPP event and hope it will continue to attract professionals from all sectors within packaging.’

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