Toyota adopts SpyderLynk barcode technology

Toyota Motor Sales USA is adopting 2D mobile barcode technology from SpyderLynk – creator of the SnapTag, a logo-centric 2D mobile barcode – across multiple marketing and branding initiatives to engage consumers throughout the United States.

With the adoption of SpyderLynk’s SnapTag 2D mobile barcode technology, dubbed the ‘ToyoTag’, Toyota can deliver customized marketing campaigns to mobile consumers.

‘We’re delighted that Toyota is adopting the SnapTag across so many marketing channels and using it in so many innovative ways,’ said Nicole Skogg, SpyderLynk’s founder and CEO. ‘They are truly unlocking the potential of this new technology and their full scale adoption of SnapTags puts them in a position to optimize their engagement and relationship models.’

Consumers with any camera phone can snap and send ToyoTags, while those with smart phones can download the SnapTag Reader to scan to get the information, promotion or content offered. Consumers can choose if, how and when they want information.

‘ToyoTags enable consumers to engage with us wherever and whenever they want information,’ said Michael K. Nelson, interactive communications marketing manager at Toyota. ‘Our goal is to develop campaigns and content that best meet the needs of customers at different stages of the purchase cycle. We looked at different 2D mobile barcode solutions and chose SpyderLynk’s SnapTags because they provide the most sophisticated marketing capabilities and analytics tools, coupled with a simple user-interface.’

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