Alia Creative installs HP Indigo WS4500

Mumbai-based Alia Creative Consultants is one of India’s leading packaging agencies, and currently caters mostly to brands in the personal care segment, with plans to expand into the food and beverage market in the near future.

The company's entire office has been redesigned to resemble a supermarket to showcase the high-value applications printed on the HP digital press.

‘We are excited with the prospect of pushing our creative boundaries and up to now have the ability to cost effectively produce prototypes with press-like quality for our customers with the HP Indigo WS4500 digital press,’ said Sethunath Padmanabhan, director of Alia Creative Consultants.

‘Providing our customers with instant proofs identical to the final job is what will set us apart from the rest. Our client portfolio spans the globe and this will help further our ability to showcase our creativity and leadership in the packaging space.

'The quick turnaround time with the HP Indigo WS4500 digital press means that jobs that earlier took us a couple of days are now being turned around within 12 hours. This added value will strengthen our ability to provide unrivalled customer service.’

A. Appadurai, country manager, Graphics Solutions Business - Indigo and Inkjet Digital Press Solutions, HP India, said: ‘Alia Creative Consultants have stayed ahead of the curve with world class innovations in the packaging space and HP Indigo offers the ideal technology to showcase their work,' said

‘The HP Indigo WS4500 digital press accepts an ever-expanding array of substrates such as plain and embossed papers, synthetic materials, as well as specialized substrates, and will help Alia raise the bar in packaging innovation.’