Applied DNA and Disc Graphics sign security packaging deal

Applied DNA Sciences (APDN), a provider of DNA-based security technology, and Disc Graphics have signed an exclusive distribution agreement. Disc Graphics, a manufacturer of specialty packaging products, has been granted rights to distribute a unique DNA marker exclusively for the folding carton offset print sector and non-exclusively for pressure sensitive labels in North America. APDN received an initial payment from Disc Graphics and would receive minimum payments annually to maintain exclusivity. 

Disc Graphics is using unique DNA taggants, developed specifically for the company by APDN, in its labels and packaging business. Disc Graphics has a dedicated sales force, which will be trained by APDN, to promote this technology. This represents APDN's first entry into the packaging market.   

The global anti-counterfeit packaging market will reach about USD $82.2 billion by the year 2015, according to California-based Global Industry Analysts. Applied DNA Sciences says that DNA taggants are the most advanced and secure technology available to the printing and packaging industries to combat counterfeit products. 

‘This agreement leverages Disc's broad customer base of high value brands and offers us a leading edge, forensic anti-counterfeit solution to combat the growing problem of counterfeit and grey market goods entering the supply and distribution chain,’ commented Margaret Krumholz, President of Disc Graphics. ‘Packaging is on the front line of fighting counterfeiters and we are excited to make DNA an integral part of our overarching package security program. Our core customers including major film studios, pharmaceutical manufacturers, fragrance and luxury brand companies all experience market erosion from counterfeit products and are searching for weapons to battle this multi-billion dollar problem.’    

‘APDN can provide the means necessary to authenticate packaging and labels on all products including pharmaceuticals where a counterfeit product can cause illness or even death. Working with DISC will provide APDN with an introduction to brands and companies, expanding the exposure and market reach of the company. We are excited to share our technology with this market leader and believe that this will open up additional markets and customers for both companies,’ commented Dr James Hayward, APDN president and CEO.  

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