Chinese fashion brand implements RFID

Jossy Jo, a Beijing-based fashion brand, is one of the first apparel companies in China to implement item-level RFID technology. The RFID implementation from Jawasoft China and UPM Raflatac provides Jossy Jo with accurate real-time data concerning its logistics operations and streamlines cooperation between Jossy Jo and its franchisees.  

The technology is also an efficient brand protection tool, helping prevent counterfeit products from reaching stores. Jossy Jo currently utilizes more than two million ShortDipole RFID tags a year from UPM Raflatac to track and trace their garments.

The RFID implementation covers Jossy Jo's operations comprehensively, starting from production planning where production tasks are generated and assigned to specific plants. RFID labels are accordingly sent to each production plant and attached to every garment during the production phase.

Any faulty garments can be traced back to the point of production where the root cause of problems can be examined and resolved.

Jossy Jo reports a 40 percent improvement since the RFID implementation. Easy traceability also streamlines cooperation between Jossy Jo and its distributors and agents as the accurate and readily available real-time information leaves little room for interpretation.

Another feature typical of the apparel business, seasonal sales, is also easier to manage thanks to RFID. The modified sales price information is included in the tags, and data concerning actual sales is always available in real time without any additional manual work.

In the fight against counterfeit products, Jossy Jo has made significant gains with the RFID implementation. Thus far, the company reports that it has been able to eliminate product forgery which has previously accounted for three percent of annual sales. 

‘Counterfeit products are a major issue in the apparel business and product forgery causes many brands to suffer considerable losses. An item-level RFID solution is a powerful means of dealing with this issue,’ said Edward Lu, sales and marketing director, Asia, RFID, UPM Raflatac. 

Click here for more stories about UPM Raflatac on L&L.com.