Checkpoint Systems introduces EP Clear label

Checkpoint Systems, a global supplier of shrink management, merchandise visibility and apparel labeling products for the retail industry and its supply chain, has launched its newest RF label series in its Enhanced Performance (EP) Electronic Article Surveillance (EAS) label range: a first-of-its-kind, clear label for placement over a barcode without jeopardizing barcode scanning. Claimed by the company to be a first of its kind, it is also said to be the smallest size EAS label available for protecting small, thin, un-carded cosmetics and other high-value merchandise.

EP Clear labels are a visual deterrent to theft and have been proven in retailers’ pilot studies to reduce pilferage by more than 15 percent. The high-theft product category of health and beauty is one of the key areas to benefit from these new RF label circuits, as the labels are small in size and can protect items often targeted by thieves such as cosmetics, perfumes and other small merchandise.

‘Checkpoint is the first company to achieve the technological breakthrough of manufacturing a label that will not degrade branding or interfere with packaging design, while allowing cashiers to scan product barcodes through the EP Clear label at checkout,’ said the company in a statement. ‘Until now, the technology made manufacturing an EAS label this small with a large, clear viewing window very difficult.’

The newest addition to Checkpoint’s EP label line, the EP Clear label provides ‘exceptional’ EAS detection accuracy and precision in an even smaller-sized label, especially when used with the company’s Evolve EAS System. EP Clear label and Evolve antennas have shown a combined 95 percent or higher performance rating in retailer pilots – which is extraordinary for a small-sized label.    

The labels may be applied to products in stores by employees; EP Clear labels are also easily integrated into high-speed source tagging processes by product manufacturers, so that merchandise arrives in stores shelf ready.‘The EP Clear label gives retailers and manufacturers the effective protection they seek for smaller merchandise that is highly susceptible to theft,’ noted Farrokh Abadi, Checkpoint Systems’ worldwide president, shrink management systems. ‘The proven decline in shrink is due to potential shoplifters seeing that products are clearly protected – the label’s electronic circuit is now visible on the products. For small, high-theft items, visible deterrence is a preferred method of protection.

EP Clear labels are also claimed to be environmentally friendly. Produced using less aluminum, less paper and less plastic than standard labels, they are said to help retailers reduce their carbon footprint. By replacing standard EAS labels with EP Clear labels, retailers and CPG manufacturers can reduce waste material by up to 65 percent, says the company.

Click here for more stories about Checkpoint Systems on L&L.com.