Primera’s RX900 color RFID printer is now shipping

Primera Technology, a manufacturer of specialty printers, has announced that its new RX900 color RFID printer is now shipping.

RX900, which the company claims is unique in the market, is a full-color, on-demand label and tag printer that also has built-in RFID encoding technology. The RFID reader/encoding module is supplied by Intermec, a supplier of RFID technology. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications.

‘Until now, on-demand RFID labels and tags could only be printed in monochrome,’ said Mark D. Strobel, Primera’s vice president of sales and marketing. ‘With RX900, you can add color coding, high-resolution color graphics and even photo-quality images to RFID labels and tags as they’re being printed. We are confident this capability opens up an entirely new set of exciting and cost-effective applications for RFID technology.’

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