Sato America appoints VP of sales

Sato America, a manufacturer of thermal printers, labeling, software and EPC/RFID systems for the auto-ID and data collection industry, has appointed Tim W. Cook as vice president of North America sales.

‘Having supreme skill in leadership and sales management along with a great deal of experience and industry knowledge, Cook brings to Sato America the right combination of leadership and vision we were looking for in a professional of our industry,’ said Bob Linse, president of Sato America. ‘As our new VP of North American sales, Tim will drive revenue and sales development processes that ensure growth and customer satisfaction throughout the channel.’

Cook, an industry veteran of 15 years who has held executive positions with Honeywell Scanning and Mobility, and Zebra Technologies, said: ‘I am energized to have recently joined this remarkable Sato team and look forward to leveraging my AIDC experience to develop and lead a world class, professional sales organization for Sato America.’

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