Avery Dennison unveils new business unit names

Avery Dennison has given its business units new names as part of a rebranding exercise.

The company’s largest business unit, Roll Materials, becomes Label and Packaging Materials to reflect the fact that its products extend beyond labeling to packaging applications.

Retail Information Services is now Retail Branding and Information Solutions to reflect its offering of products and services for retailers and apparel brands. Office Products becomes Office and Consumer Products to reflect the relevance of its organization and identification products to the home as well as the office.

Graphics and Reflective Products becomes Graphics and Reflective Solutions; and Specialty Tape Division becomes Performance Tapes. The company’s Specialty Converting Division, which includes Industrial and Automotive Products, Performance Films, Business Media and Security Printing, is now Designed and Engineered Solutions. Medical Products, the RFID Division, and Automotive are now Medical Solutions, RFID, and Automotive Solutions, respectively.

The name changes took effect on March 18 and first appeared in the company’s online 2010 Year in Review.

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