Iggesund extends its presence in Asia

Iggesund’s enhanced service in Asia is part of its efforts to become more global by strengthening its delivery service outside Europe. The company has launched a broader service concept to inform its customers of the many resources and support functions available to them, ‘Care by Iggesund’, which includes the quick and easy ordering of samples and inspirational material, the provision of product safety information and certificates, and access to the analytical services of Iggesund’s accredited Laboratory of Sensory and Chemical Analyses. Iggesund’s extensive environmental documentation is also part of the service offering, not least as a guarantee that customers will not encounter any unpleasant surprises due to the origin of the forest raw material used in their paperboard. Iggesund’s service offering includes everything associated with the company’s products, Invercote and Incada, from technical support in local markets to Iggesund’s own paperboard expertise in the form of various reference works.

It is also recruiting staff to reinforce its sales efforts.

Ivan Chong, business area director, G&P, Asia-Pacific at Iggesund, said: ‘We are continuously evolving together with our customers’ needs. We have therefore set up a sheeting and warehousing capability in Taiwan, which will be operationally ready by the end of July. This channel will strive to enhance Invercote’s availability in the Asian market and will help Iggesund and our customers to gain new business.’

‘Invercote is a niche product aimed at customers who place high demands on appearance and function, and who want the end result to attract attention on the retail shelf and encourage purchase,’ added Arvid Sundblad, vice president of sales and marketing, and responsible for global sales at Iggesund. ‘Unlike basically all SBB paperboard made in Asia, Invercote has a multi-layer construction, which means it does not crack along the creases. This is a huge advantage, supported, of course, by Invercote’s strong environmental and economic sustainability properties.

‘We don’t just want our customers to buy our paperboard, we also want them to get the most out of it. All of our documentation, together with our team of technicians, who are out in the local markets and who have experience from projects and operations similar to those of our customers, exists to ensure this. Some of this support we have had for a long time but we haven’t been clear enough to our customers in general that all this service exists.’