Labelexpo masterclass to address packaging

The masterclass is designed to give attendees a ‘robust understanding’ of label and package printing, such as which materials to use, the effects of using the latest technology and design techniques to grow a brand, increase sales and stay ahead of competitors.

Brand engagement through packaging is a combination of speaker sessions, a guided show tour and a hosted lunch.

Delegates will hear from several leading industry experts across a range of specialisms, including Mike Ferrari of Ferrari Innovation Solutions, John Foley of interlinkONE and Grow Socially and Esko’s Jan De Roeck. The masterclass will be closed by Mike Fairley from the Labelexpo Global Series, with his take on new opportunities and options in high-tech printing and finishing technologies.

Fairley said: ‘The masterclass is designed to help brand owners and packaging designers get a better and fuller understanding of what they can achieve with their label and package printing designs.

‘Digital printing technology has really opened up and expanded the design possibilities and labels and packaging have become a hugely important channel for communicating and engaging with the consumer. With the personalization and multiple variation of products on the rise, the master class should give a valuable insight into how using label and package printing can best attract the consumer’s attention to grow revenues and increase margins.’

Brand owners, retailers, label and packaging designers, and buyers are invited to enroll for the masterclass, which costs 700 USD to attend. Delegates can register online at www.labelexpo-americas.com. Labelexpo Americas 2014 takes place September 9-11 in Rosemont, Illinois.