DuPont targets brands with Cyrel campaign

DuPont Cyrel Performance plates have been designed to deliver stronger shelf impact, vibrant colors and global brand consistency, so benefitting brand managers representing CPGs worldwide. 

DuPont added that, because flexographic printing with the new plates is associated with speed, productivity and sustainability, CPGs can also expect faster turnaround times, more cost-effective package printing and to achieve their green manufacturing ambitions.

Cyrel Performance plates can be used in a range of applications, including flexible packaging, tags and labels, and carrier bags.

Industry experts suggest that consumers consider a product’s packaging almost as important as the brand itself, and statistics show that two-thirds often buy a product off the shelf without any prior knowledge of it. DuPont said this means the quality and consistency of the package printing is vital in creating initial purchase appeal to encouraging trial, influencing repeat purchases and building brand loyalty in the longer term.

‘Powerful packaging means stronger sales for consumer brands,’ said John Chrosniak, global business director at DuPont Packaging Graphics. ‘Flexographic printing, enabled by today’s superior new plate technology, is capable of outstanding print quality that delivers the kinds of colors consumers can’t resist.’

Print samples and demonstrations of Cyrel Performance are available to CPGs on request, and Chrosniak added: ‘DuPont is reaching out beyond its direct customer base of printing trade shops and converters to help CPGs see the difference for themselves and to date, the campaign has been very well received.’