Ochnik chooses Bixolon mobile label printers

Polish fashion retailer installs over 120 pairs of Bixolon label printers to  to drive retail pricing transparency

Ochnik, a Polish fashion retailer, has invested in over 120 pairs of Bixolon XM7-20iWK 2-inch (58mm) premium mobile label printers to improve its retail pricing transparency to comply with a vision to meet the EU Omnibus Directive. 

Bixolon, in collaboration with LSI Software has installed Bixolon XM7-20iWK 2-inch mobilelabel printers within in collaboration with PDA devices at the retailer. The printer and POS devices will operate across LSI’s POSitive Retail software platform.  

The new system and printers will ensure consistent pricing messages are delivered to customers throughout price tagging and on display labels, while complying with EU regulations.   

Ochnik, established in 1989, has over 120 stores situated throughout Poland. It offers shoppers a wide range of accessories and clothing; and its high-quality range includes outerwear and lightweight clothing, plus modern suitcases, and travel accessories.  

Equipped with premium functions and value-added software support, the XM7-20iWK 2-inch mobile label printer provides legible, high-volume outputs with diverse fonts, logos, and barcodes at speed. This versatility makes it ideal for a wide range of applications, including markdown labels, replacement tags, leisure tickets and specimen labels. 

Additionally, the printer integrates with Ochnik's existing ERP system. Since this printer is mobile, employees can carry it around with them and print price and display labels directly on the shop floor as and when necessary.   

A spokesperson from Ochnik said: ‘Employees in our stores can now save time by identifying and correcting pricing by printing new price labels on the spot in-store. What is more, the integration of these mobile printers within our existing IT system has empowered our employees to effortlessly generate labels whenever and wherever they are required.’  

Jay Kim, managing director, Bixolon Europe, said: ‘Working with Ochnik and LSI Software has been a pleasure. Ochnik is a leader in the Polish market and it is fantastic to see how our printers are helping its team to improve operational efficiency on the shop floor, while communicating key product messages effectively to consumers. The use of mobile printers within retail applications allows powerful productivity enhancements to be gained too. Here, we see staff no longer have to execute all their printing at a stationary printer – they can take their label printing with them directly to where labels need to be printed and applied.’  

Ochnik’s future roadmap indicates that it expects to expand its number of mobile printers to 140 in the coming months. ‘This clearly demonstrates the impact of Bixolon's innovative mobile printers, to empower Ochnik employees to effortlessly generate labels whenever and wherever they are needed, providing significant time savings while enhancing pricing accuracy in line with the important EU Omnibus Directive,’ Kim concluded.