Wasatch SoftRIP helps with short-run label production

Digital Lollipop, an Australian digital label converter, has installed an iTech Axxis digital label printer from Allen Datagraph Systems that features an Epson B-500DN inkjet print engine and Wasatch SoftRIP.

The company was founded just over a year ago by Tony Bogatie, who had spent the previous eight years working in the flexo industry, after he saw increasing value in digital printing for short run label production.

Using Wasatch, Digital Lollipop can print many different label designs and layouts for its customers to choose from. This allows the client to see a number of options before committing to one label. ‘It's better than a digital proof because customers can see and feel the material,’ said Bogatie. ‘They can even test it out on their products.’

About half of the company’s business is dedicated to printing labels for water bottles. The other half is dedicated to product labels, especially food, cosmetics, wine and nutraceutical. With an average customer order of 500 labels, Digital Lollipop uses SoftRIP to produce high-quality labels quickly and efficiently.

Digital Lollipop uses SoftRIP's variable data printing option (VDP) primarily for customizing its water bottle labels. Variable data on these labels typically includes names and serial numbers. ‘Thanks to SoftRIP's variable data printing option, when a customer requires something customized, we never have problems fulfilling the request,’ said Bogatie.

With SoftRIP's VDP, Digital Lollipop can instantly create repeating values or sequential values, such as serial numbers, with the auto-data feature; customize variable data fields with fonts, barcodes, QR codes, data matrix codes, and a variety of sizing, color and effect features; and automatically resize text and images with expand- or shrink-to-fit bounding box options.

With the ability to use Correction Curves to make adjustments to image lightness, darkness, and specific color channels, Digital Lollipop can make color adjustments without ever leaving SoftRIP. ‘I'm not a color expert, but with SoftRIP I can easily get the color I want,’ said Bogatie.

Pictured: Using Wasatch, Digital Lollipop can print many different label designs and layouts for their customers to choose from

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