MPS Systems the first to print US postal stamps on a UV flexo press

The featured product is a 3.7 inch by 5.1 inch collector’s edition souvenir stamp sheet that displays a magical effect. When rotating the stamp up and down, you can see an illusion of a white rabbit quickly rising out of an empty top hat then magically disappearing.

UV flexographic printing was utilized on an MPS 17-inch 10 color EF press.

Dilip Shah, MPS applications manager said: ‘Using the MPS EF 430 multi-substrate demo press at the Green Bay facility and prepress know how from Imageworx, high quality flexographic postal stamps were printed for the first time. MPS flexo presses are capable of holding extremely tight register and able to print the entire process as one application, from start to finish.’

The stamp features a digitally engineered optical array illusion of the traditional rabbit in the hat magic trick. Imageworx in Levittown, Pennsylvania was able to transform the original design into an animated multi-frame sequence using their proprietary 3D label design techniques, high resolution imaging technologies, and printing plates.