Color-Logic adds security feature to software

Color-Logic will launch Security-FX at Drupa, a new feature for its Process Metallic Color System.
 
Security-FX utilizes either silver ink or a metallic substrate to produce security effects when printing with metallic inks.
 
Developed for brand managers, product managers, corporations and advertising agencies, the Process Metallic Color System give users the ability to differentiate themselves and their clients from the competition by, ‘simplifying the design and print production process and implementing eye-catching decorative effects into their branded products and associated collateral’, Color-Logic said.
 
Print security expert Richard Warner said: ‘Brand owners and consumer product goods companies have long been aware of how metallic printing can help them differentiate their products on store shelves. But they have been reluctant to use metallic colors because of added cost and manufacturing difficulties. 
 
‘Color-Logic software not only solves these issues, but it enables brand managers to add an entire new security element, thus further deterring counterfeiters.’
 
Color-Logic director of sales and marketing Mark Geeves said: ‘Security-FX is the latest in an ever-expanding portfolio of Color-Logic decorative and security effects. All these features – Dimensional-FX, Watermark-FX, Image-FX, Security-FX and our full range of 250 metallic colors – create the superb metallic looks that enable brands to stand out on store shelves.’