UPM Raflatac develops wood-based label film

The new product named Forest Film has been developed in collaboration with UPM Biofuels using UPM BioVerno naphtha, a 100 percent wood-based solution originating from sustainably managed forests.

The new product has been developed to answer brand owners’ needs to replace traditional fossil-based virgin materials with renewable ones. It offers an efficient way to reach sustainability goals without compromising on product performance.

‘At UPM Raflatac, we support the circular economy by innovating circular labeling solutions, but that is not enough. We are aiming higher by making sure that the raw materials we use are as sustainable as possible. By replacing fossil-based raw materials with renewable ones we can ensure a truly sustainable packaging solution,’ said Antti Jääskeläinen, executive vice president of UPM Raflatac. ‘Our Forest Film is a natural step on our journey towards labeling a smarter future beyond fossils.

‘UPM Biofuels converts pulp production residue into renewable naphtha, a drop-in raw material for the chemical industry. Replacing fossil raw materials, it brings substantial climate and environmental benefits. This wood-based film is a great example of UPM’s brand promise in action. We help our partners to go beyond fossils with our sustainable innovation,’ added Panu Routasalo, vice president of UPM Biofuels.