Hybrid Software strengthens UK sales team

Hybrid Software has strengthened its UK sales effort with the appointment of Sean Runchman as sales manager for the UK and Ireland.

During a career in graphic arts that spans more than 20 years, he has held European and global senior account management roles for industry-leading companies involved in hardware, workflow and consulting services, including Esko and hubergroup.

Hybrid Software’s order lifecycle management (OLM) tool treats the integration of existing software, hardware and workflows, including online ordering, production, pre-press, MIS, financial systems and databases, as a “product”.

OLM software is designed for use in all areas of print, from commercial offset and digital to packaging, labels, inkjet and the screen/sign markets.

Runchman said: ‘I’ve known the senior management at Hybrid Software for a long time and what they are doing with order lifecycle management is unique in our market.

‘It’s an extremely exciting approach to the specific issue of integration and the much wider issue of how print organisations can reduce production costs when most of them are already operating more leanly than ever before.’

Read more on Hybrid Software on labelsandlabeling.com