Filtrona Tapes relaunches Supastrip Prism tear tape

Prism offers a range of unprinted or flood-printed decorative holographic films available from 1.6mm and Prism Plus, which utilizes Filtrona’s design to combine holographic films with print for maximum brand awareness.

Prism Ultra uses de-metalized or selectively metalized holographic effects to deliver customized on-pack technology. At the same time, Prism Unique takes things to the next level by offering bespoke hologram designs and features for maximum security and brand protection.

Filtrona Tapes’ market development manager, Sarah Rutland, said: ‘For a long time, Supastrip has proven its superior quality in the marketplace, but often its potential to be an excellent carrier for enhanced decorative and security solutions has been overlooked.

‘In the regular discussions we have with our customers, the ability to add striking design features through holography, adding to the ability of brands to stand out, while maintaining all of the easy opening benefits of Supastrip, has had a compound effect, where its value and versatility is difficult to ignore.

‘Essentially, we have a range of high-impact holographic tapes that can be customized in a variety of ways, including building in security and brand protection, without the need for costly design changes to the primary packaging itself. If you change the tape and not the pack, holography becomes commercially acceptable without compromising on functionality or aesthetics.’

According to Filtrona Tapes, the hologram design trend is a force to be reckoned with now as brands look for value-adding packaging that offers increased differentiation.

Supastrip Prism, like its Supastrip and Supastrip PCR counterparts, can be applied to products that use plastic or paper as the primary packaging across a wide range of FMCG applications, from pet food to personal care or food-to-go to frozen categories. It is designed to tear through various flexible packaging types, providing quick and easy access to the product.