Atlantic Zeiser launches BrandTracker

BrandTracker monitors and analyses gray market streams to reduce product diversion, identifies counterfeit products, leverages enterprise-wide CRM systems to optimize communication with customers and provides a high level of general brand protection.

The primary market it is targeted at is cosmetics brand owners, but it can also support any branded product that faces the risk of diversion, counterfeiting, or plagiarizing.

Products to be protected are marked by unique visible and/or hidden security attributes, which link to information related to the value/logistics chain. The printed elements are easily read and transmitted by smartphones or may be entered online. The information can be coupled with CRM codes, which makes it possible to implement automated brand protection measures while exchanging useful data with consumers.

BrandTracker can be integrated with Atlantic Zeiser’s range of printing and encoding systems, as well as legacy systems.

Dr Stefan Öing, director of business development, Software Solutions, at Atlantic Zeiser, said: ‘BrandTracker provides new and flexible ways to protect branded products against losses due to diversion and plagiarizing. When combined with CRM systems, BrandTracker gives brand owners a powerful new tool that can reduce gray market activity, improve supply chain visibility, and enhance customer relationships.’