KBA signs Optimus customer in Singapore

German press manufacturer Koenig & Bauer (KBA) has confirmed a local printing house in Singapore is to implement Optimus Dash, after a successful start to its worldwide sales and distribution deal with Optimus for its management information system (MIS) software.

KBA Asia Pacific recently invited customers from print shops throughout Singapore to an event aimed at providing a tool to increase efficiency, save money and boost profitability

KBA and Optimus signed an agreement for worldwide sales and distribution of Optimus MIS earlier this year.

KBA Asia Pacific recently invited customers from print shops throughout Singapore to an event aimed at providing a tool to increase efficiency, save money and boost profitability.

The seminar took place at the German Centre in Singapore on February 20, and included presentations from Optimus chief executive officer and co-owner Henny van Esch, LogoTronic product manager Chris Waschke and KBA IT specialist for system integration Martin Beer on KBA and Optimus workflow modules and their functionalities, which included a live demonstration of the interaction of both systems.

Waschke said: ‘Apart from our printing technology KBA LogoTronic and Optimus Dash MIS, either as standalone solutions or in combination, offer our customers solutions that help them become even more efficient by optimizing all surrounding processes and activities.

‘Too often various systems are in use in a company’s different departments. Such so-called networked islands hardly ever contribute to more efficiency. Optimus Dash together with LogoTronic Professional, on the other hand, presented a closed-loop workflow solution tailored to the needs of each customer. It even offers the possibility of integration with existing subsystems if that’s the customer’s wish’, explained the product manager.’

The first order for an Optimus Dash MIS system placed by a print firm in Singapore was finalized during the event.

All of the company’s printing presses will automatically feed data into the system using connect boxes and post-press equipment will be connected via browser interfaces.

KBA Asia Pacific managing director Stefan Segger said: ‘For a long time MIS systems were regarded as too expensive for mid-sized print shops. In our seminar we were able to illustrate that an MIS tailored to the specific needs of each of our customers often becomes vital given the changing media landscape and shrinking margins.’

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