30 Oct 2020Features
A major step forward was Pantone’s Extended Gamut Guide, developed to close the gap between CMYK and spot color printing. ‘We have created an essential tool for designers and converters to assess which printing method best enables them to achieve their brand colors, while recognizing the...
29 Oct 2020Features
During Labelexpo Europe 2019 several manufacturers showcased their new flexo presses with faster changeover times going head to head with digital technologies in a race for short run jobs. The speed and efficiency of these presses meant growing pressure to reduce the bottlenecks in the...
10 Sep 2020Features
Color plays a vital role in how the consumer recognizes and recalls a brand. For special shades required for a brand’s logos on a label or package, of iconic elements of a graphic design. Spot color printing, based on a special recipe of base colors, is regarded as the most reliable method of...
09 Sep 2020Features
Environmentally friendly packaging has enormous potential to add value to products, shape brand image and develop customer loyalty. Sustainability and environmental responsibility, for brand owners contending for leading market positions, are nowadays a necessity, not merely a luxury or simply a...
Tarsus Exhibitions & Publishing Ltd
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