Packaging supply chain experiences paradigm shift

The ninth Dscoop HP User Group event held in Orlando in March was focused appropriately on Breaking the Mold, encouraging HP graphics systems users to move away from conventional workflow practices and embrace the modern tools available to improve today’s tired business procedures.

Ed Wiegand, executive vice president at The Matlet Group, led a session with the support of digital workflow experts to demonstrate the next level of end-to-end digital solutions. Using two different workflow systems, labels were printed digitally on an HP Indigo WS6600 press and finished in the showcase area at the event while folding cartons were produced digitally on an HP Indigo 10000 sheetfed press and converted at Matlet’s facility a few miles from the Dscoop conference.

Brands have to meet the needs of today’s shopper. Consumers live in the connected world, obtaining information instantly, whether product reviews, game scores or weather reports. On-demand delivery of packaging engages with consumers like never before. However, CPGs manage packaging specs and their supply chain based on analogue printing. The chain is not set up to be fast.